Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. During the Event. Event Mentions. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Build Hype for your Event. Guest post by Rosemary McKee.

Social Media 202

Social Media Promotion Creativity Media 202

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Omnichannel marketing. Big businesses run digital marketing campaigns that never sleep. Social media marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing. After the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. The value of these platforms depends greatly on the type of social engagement desired.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. How do GDS Digital Summits work?

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Third-party endorsements will always carry more weight, and don’t forget the power of social proof. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

APRIL 10, 2018

84% don’t have visibility into sales partner opportunity pipelines, and just 21% have total control over their sales network and overall customer experience. 75% of B2B buyers use social media to support their purchase decision. Search, social, and live chat are the best ways to reach buyers. Maximize Social Business ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Contently

MARCH 30, 2020

This is what Tomasz Tunguz calls the compounding returns of content marketing. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Furthermore, 6% of social posts don’t include text, since they’re just images or videos. Continue the conversation on our Facebook or Google+ pages.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Rev

JANUARY 11, 2023

You can find this information by doing things like talking to your current clients, researching their website and social media presence, and reading their job descriptions to identify what they look for in employees. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

B2B Marketing Directions

JUNE 20, 2020

Respondents also ranked in-person events as the third most effective tactic for initially bringing leads into the marketing/sales funnel. Back in January, it appeared that 2020 would be a good year for in-person events. For example: On February 27th, Facebook canceled the in-person component of its F8 developers conference.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

SpotMe Blog

JULY 25, 2021

By offering multiple audience tiers — free and premium— you can increase your event’s attendance by more than double. Tip #5) Provide Networking Opportunities to Connect Remote and In-Person Audiences. 2) Apple Special Events. This allowed its online users to share a social experience with those in physical attendance.

Examples 111

Examples Enterprise Management Work Management Conference 111

Delivra

JANUARY 15, 2021

Your audience may be gathering on any social media platforms, even youth-oriented ones like Tik Tok. They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Marketing Insider Group

MARCH 6, 2020

Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Already, major global conferences have been canceled, including Facebook’s F8. That includes specific emails to impacted parties, press releases, media coverage, and social media postings.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Scoop.it

SEPTEMBER 2, 2021

Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. Instead, follow the tips provided above to make your presentations impactful and support other marketing efforts.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? But do you want to take that risk and let everything rely solely on social media and online platforms? Watch your network grow. Make your brand more personal.

Ad Building 100

Ad Building Branding Brand Identity Advertising Agencies 100

Hubspot

JANUARY 25, 2021

How about a fun, socially-distanced 5K or golf outing? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Valasys

JUNE 11, 2020

Also, the LinkedIn page admins would now be able to use some third-party broadcasting tools to stream virtual events on websites such as Reachstream, Wirecast, Streamyard, and Socialive. Marketers can Drive Engagement For Their Event. Gain maximum Traction of Your Virtual Events. About LinkedIn.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Heinz Marketing

MARCH 24, 2021

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. Social Promotions. When promoting through social, consistency is key.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

SpotMe Blog

AUGUST 25, 2022

These are events where all speakers are physically present at the event venue. But the whole audience can interact with each other using networking and messaging tools. Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers.

Planning 98

Planning Practices Budget Programs Work Management 98