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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Features and Capabilities of Marketing Automation versus CRM. Email and Online Marketing.

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Everything You Need to Know to Successfully Live-Tweet Your Event

Hubspot

Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. Your hashtag should be ready from the moment you begin promoting your event. After the Event.

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How to Calculate Social Marketing ROI

Paul Gillin

The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential. Customer loyalty.

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