Paul Gillin

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The Power of B2B Communities

Paul Gillin

Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr.

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The Appeal of B2B Social Networks

Paul Gillin

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr.

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How to Promote an Event with Social Media

Paul Gillin

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. They’ll notice you and are more likely to follow you and retweet your event-related messages.

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How to Calculate Social Marketing ROI

Paul Gillin

This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. These metrics can also be used to estimate the value of retweets by certain popular members. End sidebar.

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