Paul Gillin

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The Power of B2B Communities

Paul Gillin

The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr. Lead Generator,&# indicating that generosity is part of his business strategy.

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,

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The Appeal of B2B Social Networks

Paul Gillin

The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Top coders win money and also visibility that leads to jobs and lucrative contracts. Maskin refers to himself as “Mr.

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How to Calculate Social Marketing ROI

Paul Gillin

Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.

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How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.