Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators.

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SmartBrief - Marketing

MAY 31, 2023

Artificial intelligence is experiencing exponential growth, which generates excitement and fear, especially as it relates to the future of work. Practices such as design justice work to demonstrate how universalist design principles and practices erase certain groups of people. The issue of ethical AI will not go away on its own.

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Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Ethical data use goes beyond legal data use. Establish your own data ethics principles.

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Salesforce Marketing Cloud

JULY 29, 2022

It’s a scenario where everyone wins — when the strategy works well. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. To start with, let ethics be your guide.

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Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally.

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Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Biznology

JULY 13, 2021

It is a true ethical dilemma, and I see both sides of the argument. Shouldn’t we take a collective stand and tell criminals that these tactics won’t work? The post The Ethical Dilemma of Paying the Ransomware Crooks appeared first on Biznology. First let’s review what exactly these attacks entail. Don’t be the next victim.

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Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

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Marketing Insider Group

JANUARY 17, 2018

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

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Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. These influencers have made it their mission to bring awareness to the negative impact that fast fashion has on the environment and often the people who work within the companies. Aja Barber.

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Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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Martech

OCTOBER 7, 2021

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. It all started at Ogilvy & Mather, where Williams had worked her way from an internship to Account Manager. Good-Loop’s ethical wrapper.

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ANNUITAS

NOVEMBER 18, 2020

In my work life, have I too become one of those evil algorithms looking to manipulate buyers just to make a profit? The post Ethics in B2B Digital Personalization – Is it Possible? For a brief few minutes during and after watching the film, I questioned myself. Not just on a personal level but also on a professional level.

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Contently

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Check your work before publishing. The Ethics of Social Media Content appeared first on Contently. How to avoid plagiarizing content. Be inspired.

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Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails. In your inbox.

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Vision Edge Marketing

MARCH 19, 2024

The full realization of AI’s potential is a work in progress. As a result, ethical considerations loom large as AI is integrated further into creative processes. Invest in Ethical AI Development: Prioritize ethical considerations in AI development to ensure the technology aligns with fundamental principles and values.

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Valasys

DECEMBER 2, 2022

Pursuing the best hacking course is necessary to become skilful in ethical hacking. This tutorial is for you to study ethical hacking if you’re a beginner looking to pursue a career in ethical hacking. What Does an Ethical Hacker Do? Ethical hacking is a part of cybersecurity.

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Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

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Contently

MARCH 1, 2022

.” In 80 AD, the Roman poet Martial was hardly flattered by the mimicry of fellow bard Fidentinus when he accused the contemporary of ripping off his work and taking credit for it. Martial wasn’t irked that his work had been copied per se; rather that he hadn’t been paid. “If

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nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

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Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

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Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. If you’re copying somebody else’s work and placing it on your website as your own, that is illegal by any legal standard. Like any other creative work, digital content is protected by certain copyright laws.

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SalesIntel

JUNE 21, 2023

How does SalesIntel’s unlimited pricing work? Our data is ethically sourced and has permission for use via 1st party applications. We’ve been gathering B2B data for a long time and know how to provide data with the highest possible accuracy from ethical sources. How exactly does your pricing work? Pricing—FAQ 1.

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Matchcraft

FEBRUARY 14, 2023

There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns. Ad agencies need to be aware of this risk and work closely with their tech providers to monitor and mitigate it. What to consider when using Machine Learning/AI in Advertising?

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Convince & Convert

AUGUST 19, 2015

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

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Unbounce

JULY 5, 2023

In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work. Now you can quickly see what’s working and what’s not, then make adjustments to optimize for maximum impact. It’s personalization, and it works!) But that doesn’t mean marketers don’t play a critical role in all this.

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Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

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The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

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SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? In today’s fast-paced business world, staying ahead of the competition is crucial for success. As technology continues to evolve, so do marketing strategies.

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B2B Digital Marketer

AUGUST 26, 2021

SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA. Podcast Timestamps/Outline.

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Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Nuri’s works delve into topics such as AI, Web 3.0,

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MindFire

NOVEMBER 7, 2018

The problem is,… The post [Podcast #41] How to Ethically Steal Content That Has Already Been Proven to Work appeared first on MindFire Studio Blog.

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Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” HBR – Denise Lee Yohn.

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Spiralytics

JANUARY 29, 2023

How Does Microtargeting Work? The process works by looking at a person’s interests, behavior, and relationship with the brand to predict how the person will react. Enables you to see what works and what doesn’t In relation to the previous point, understanding insights can help you see what works for your company and what doesn’t.

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B2B Memes

JUNE 28, 2010

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”.

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Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? How can we approach AI ethics?

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Martech

SEPTEMBER 1, 2023

I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course.

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