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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

But don’t let the need to navigate ethical and regulatory factors stop you from harnessing the power of a content marketing strategy. Are we revealing too much? Have we ensured this case study subject (for example) can’t be identified? Transparency. Are we misleading people?

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. In practical terms, this means data providers often have data they can’t share, or that requires additional analysis to ensure sharing that data is both legal and ethical.

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Four new personas are changing how marketers reach and relate to customers

Martech

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.

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2024 Predictions: Data and AI on marketers’ minds

Martech

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. In 2024 — no matter the vertical — data consistency will become a must-have.

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Telemarketing Trends in B2B Marketing: What’s Working in 2023?

SalesGrape

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

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Connecting with Today’s Digital Consumer

Porch Group Media

Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent. Interestingly, the survey also noted some differences by age groups in verticals. The pandemic created more awareness of ethical consumerism. Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online.

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Create campaign impact by reaching the Workday Consumer

Martech

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry. Empowered Activist.