Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. They are acutely aware of the environmental and ethical implications of their choices.

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sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices.

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Izea

OCTOBER 13, 2022

Consumers flock to fast fashion to participate in the latest trends, often set by fast fashion influencers. However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. Ethical fashion influencers to inspire you. Aja Barber. Danielle Alvarado.

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Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. So let’s check out these 5 trends for the future of marketing in 2020. More and more brands are jumping onto this trend. Of course, there’s no guarantee that these predictions will come true. Summing Up.

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Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

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Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

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Marketing Insider Group

JANUARY 8, 2024

While integrating ChatGPT, it’s crucial to address its challenges in understanding, data currency, originality, style consistency, and ethical considerations. This step is crucial as ChatGPT sifts through the potential content landscape, offering us a starting point that’s informed by current online trends and information.

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Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. Explore AI The four design trends driving change Let these design trends guide your approach to designing for and navigating this moment.

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SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

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Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

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Valasys

JANUARY 15, 2024

Yet, beneath the dazzling veneer of progress lurk Challenges and Future Trends in Data AI, a complex tapestry woven with intricate roadblocks and ethical quandaries. The Ethical Minefield: Data AI is a double-edged sword, capable of both empowering and endangering.

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Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). In recent years, Bank of the West has been doubling down on ethical and sustainable investing through its Impact Solutions investment arm.

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Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Brands can gain loyalty from ethical-conscious customers by coordinating promotions that demonstrate their social responsibility or sustainability strategies.”

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Contently

MARCH 1, 2022

Our news team will find the stories or the topics that are trending that day, then ask as a brand what’s our angle, what are we saying, what does the readership expect from us? But they would “never” repost anything without crediting the original author, either on the Highsnobiety website or its social media channels. “It

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SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors.

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Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. It’s essential to address issues promptly, providing accurate information and demonstrating a commitment to ethical communication.

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Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech. In your inbox.

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nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical. Things change!

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Bannerflow

DECEMBER 21, 2023

This significant shift is challenging us to rethink how we collect and use data, with a newfound focus on privacy and ethical practices. One of the biggest game changers is the phase-out of third-party cookies. It's not just about adapting; it's about innovating how we connect with audiences.

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Biznology

FEBRUARY 25, 2021

Longer-term, and more permanent, work-from-home options mean organizations must rethink everything from manager skill sets to communication and collaboration platforms, from re-defining what “community” means to doubling down on compliance, ethics, and reputation efforts.

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Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

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Salesforce Marketing Cloud

JANUARY 29, 2024

On the heels of so much change last year, what education trends are in store for the industry in the year ahead? Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. I welcome your feedback and the chance to talk more about these trends.

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Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Shape trends. Color trends. Should you leverage email marketing design trends? Minimalism. Rounded corners. Collage/overlap.

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Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning.

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DivvyHQ

APRIL 13, 2021

Obviously, products that have an eco-friendly angle make a lot of sense, but marketers should be careful not to get caught up in a greenwashing trend that may cause customers to lose trust in your brand. Should you be talking about the environmental impacts of your products and services within your content?

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Bannerflow

MARCH 16, 2023

In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech. By embracing these trends and staying agile, marketers can thrive in the years ahead.

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Martech

NOVEMBER 14, 2023

As a marketer, you are responsible for maintaining ethical sending habits that get your emails delivered to inboxes. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. Check with your IT staff to learn whether you have basic authentication like DMARC, DKIM and SPF set up. Get MarTech!

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Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? We’re here to help.

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ClickZ

AUGUST 30, 2021

Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Here are three trends that are top-of-mind with challenger brand marketers and offer valuable food for thought to your own 2022 marketing strategy. Media effectiveness.

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Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

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Tiecas

FEBRUARY 14, 2024

What are the Ethical Considerations and Potential Risks of Using AI in B2B Industrial Marketing? AI helps industrial marketers identify trending topics and keywords by leveraging advanced data analysis and machine learning algorithms, significantly enhancing their organic SEO efforts.

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Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

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Outgrow

APRIL 17, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. An upcoming technology trend is. What about ethics? Saksham Sharda: Hi, everyone. Yue Wang : Five.

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Biznology

DECEMBER 23, 2019

One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. This compensation trend is by far the most mutually beneficial for employers and workers alike. Keep an Eye on Compensation Trends in 2020. Goal Attainment Bonuses.

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ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search. Live video.

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ClickZ

APRIL 3, 2020

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ.

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Modern B2B

MARCH 28, 2024

This enables marketers to gain a deeper understanding of customer preferences, pain points, and emerging trends, informing more targeted and effective marketing strategies. ML algorithms can identify patterns and trends in historical data, enabling marketers to forecast future outcomes with a relatively high degree of accuracy.

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