sales Ethics Related Topics 
B2B Memes
OCTOBER 19, 2010
Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? Is it really so difficult to honor editorial ethics and pursue business interests at the same time? I’m a big fan.
B2B Memes
SEPTEMBER 29, 2011
In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Memes
MAY 6, 2011
In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. They are as nice as anyone else, but if they do their jobs right, they will often rub people the wrong way. They weren’t, and he knew it. If you don’t believe me, ask Zappos.com.
B2B Memes
NOVEMBER 29, 2011
To put it hyperbolically, I was looking for truth, they were looking for sales. So I got into PR for awhile and then migrated to sales and then marketing. Ethics and Content Marketing: Ex-BW Writers Weigh In. Though I liked and respected most of them, the alliance was always uneasy. Our goals were fundamentally different.
B2B Memes
SEPTEMBER 30, 2011
In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content.
Expert insights. Personalized for you.
100 
Let's personalize your content