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Sponsored content and the economics of trust

grow - Practical Marketing Solutions

This is a publication I trust. trusted this blogger but felt I had been lured into a trap. In the span of one moment, this trusted blogger, and The Harvard Business Review, breached a connection of trust that had taken years to establish with me. There were several themes that emerged — congruency, work ethic, and compassion, to name a few.

Trust 102

Brand Loyalty: Ethical Data Practices Matter!

CMO Essentials

As a result, brands have destroyed consumer trust and their reputations have eroded. While many point to hackers as the real issue, in reality, the issue is the organizations that are being trusted with this information. In today’s threat landscape, two questions marketers need to address are: How does my company regain the trust of consumers to keep brand loyalty high?

Is it better to be honest or nice on the social web?

grow - Practical Marketing Solutions

A friend of mine recently posted a provocative question on Facebook. think my friend posed an excellent question, and I thought I would riff on it a bit. One person created an entire concept for a book and consulting practice from my work, without attribution. But nobody likes or trusts a bully. friend of mine recently posted a provocative question on Facebook.

Ethics 110

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

” “So you’re suggesting we make money off other people’s work? It works like this. Sniply works by subscription, the more you pay them, the more ads you can generate and the bigger the ad you can place on a competitor’s site. But there is some question as to whether this process is even legal. Do you see this as being ethical? Period.

Ads 105

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

wonder — Is this an important and legitimate way to generate income for a blogger who has been delivering free content for years, or is it a distraction that will breach the trust of our loyal readers? Last week I posed this question on Facebook and received some pretty interesting responses. That’s a strong selling point and trust factor, more about your brand long term.

Is it time to embrace the social media faker?

grow - Practical Marketing Solutions

He has a PR mission for the company he works for, to become known and by proxy make his company be perceived as a social business. It makes me feel like the things that actually matter to me, like the hard work of organizational transformation, are being belittled or devalued. People I know and trust seem to like him at least. By Matt Ridings {grow} Community Member.

Do You Need a Personal Ethics Statement?

B2B Memes

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? There is something refreshing about not relying on a corporate or professional code, but stating for all to see, “This is who I am, these are my biases and allegiances, judge my work accordingly.”. Why is it critical?

E-Quip Blog: Recruiting and Ethics

E-Quip

Recruiting and Ethics. The competitor called the action "unethical"--even though the employee was enticed to leave by his brother who worked for my client. Is that more ethical? The ethics question is becoming relevant again. dont pretend to have the definitive answer on ethics in recruiting. One of the hallmarks of ethics is consistency. If so, why?

Can a Fortune 500 company be more human?

grow - Practical Marketing Solutions

But what about the big companies many of us work for or with? As Mark said in his article, “ultimately people will buy from who they know, who they trust. But since we don’t personally get to know a company, it is useful to identify a few of the things we can come to know and trust about a company. But what about the big companies many of us work for or with?

E-Quip Blog: Putting Persuasion to Work

E-Quip

Putting Persuasion to Work. These days its hard to discuss the topic of persuasion without acknowledging the work of Robert Cialdini, an Arizona State University psychology professor who spent years investigating the body of research on this subject. No doubt, trust is a critical factor here. You cant persuade others who dont trust you. How to build trust? Liking.

Six Takeaways from the Writing of The Declaration of Independence

Act-On

Just as you or I would ask the question when we celebrate a birthday, I wonder what we’ve learned as a country in those two plus centuries; are we better off; are we worse; what makes us great? Lesson to marketers: trust your team, regardless of their age or “experience.” I am routinely amazed at the creativity, work ethic, and sense of humor of my younger coworkers.

Smart Marketing: Lipes code of marketing ethics

Smart Marketing

« Top 10 Customer Service Mistakes | Main | A Wrigley Field Dream Realized » Lipes code of marketing ethics There are too many ethical lapses inmarketing today. In my humble opinion, marketers should be made to accept acode of ethics. Why is it that so many find it ethically acceptable to skirt issues they are very aware of with their own products?

E-Quip Blog: Preparing for Another Possible Downturn

E-Quip

While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. Instead, manage BD activities like project work. Keep talking to your clients even if they dont have work. Check out this previous post for insights on what works best in professional service marketing. And I understand why.

Q&A With Dave Stein and Steve Andersen

ViewPoint

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. Our mutual regard for each other’s ethics and expertise became a genuine friendship that has endured, even thru two intensive years of co-authorship. We talk about how to build credibility, how to earn trust, and how to engage with a customer before there’s an RFP or a deal on the table. The co-authors recently shared some insights with me about their goals for the book and its readers. Q.

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Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

Davis has worked with some of the world’s most recognizable and successful organizations, from Chipotle to Beautycounter, to build meaningful brands through decisive point-of-view, emotion, and, of course, word choice. Nike trusts the audience will fill in the blanks and define what “it” means to them. ” So, what’s important to ethical brand journalism?

20 Mantras Great Leaders Live By Every Day

Hubspot

Are people born leaders, or can anyone inspire others to follow them? I won’t pretend to know the answers to these questions, and I doubt that many people do. You may be a leader in title, but you’re not a legitimate leader if your followers do not believe in you and your vision. 2) Followers choose leaders they trust, respect, and feel comfortable with. Anyone can have a vision.

How to Overcome the ‘Three-Month Slump’ of Branded Content

Contently

year later, I became the first editor of branded content at The New York Times, where I created some of the industry’s leading work with the talented T Brand Studio team. Your skills translate to the position, which requires solid writing chops, the ability to generate story ideas, a basic grasp of social media, and a willingness to work on a team. You’re going to do good work and get paid for it… right? Clients seem to be impressed by the publications at which you’ve worked. Then I went on to lead pre-sale ideation for Time Inc.’s

CTR 26

4 Ways to Make Your Selling More Social

It's All About Revenue

Well, you’ll be happy to know that social selling, like traditional selling, is still about trust. Maybe you see someone ask a question on LinkedIn so you point to a related eBook or blog post. Working for a respected, well-known brand certainly helps establish credibility. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. It Starts With Listening.

Beyond the Brand: Content Marketing’s Big Responsibility

Biznology

It’s clearly marked, but we wondered how often readers actually notice or question it. The question of how or if we can maintain this state is a burning question, as we increasingly blur the lines in the creation of news and opinion. The values that brand journalists need to hold and practice should be defined in a code of ethics. Photo credit: digitaljournal.com.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. What type of content works best on LinkedIn? How does LinkedIn advanced search work? Wondering if (and how) they work? Kevin J.

The Good and Evil of Native Advertising

Hubspot

The question remains. And when only 20% of people can point out a native ad (as you see if some cases ), you come to an ethical dilemma. Eleven hours later, after the integrity of it was questioned, as well as dispute about the comment section moderation came up, the ad was pulled. How to Make it Work For You. Native advertising is hardly new. The Good. The Evil.

How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others

Hubspot

This doesn't have to be someone at work, although it certainly could be. That you felt like they really understood your communication style, your working style, or your goals? At its core, being a mentor is being a trusted advisor. peer mentor focuses on helping with specific skills, working toward specific goals, and basic organization practices for how to get things done.

Savvy Speaks: Can I Get a Witness?

Savvy B2B Marketing

Was the team easy to work with? When I do case study work for clients I like to have some prepared questions but also let the customer provide free form answers also. The prepared questions get them thinking about "why" they purchased but the emotion behind the why is is typically the most powerful. Be specific. " Ask customers to get specific. Heather.

RFP 34

Should You Be Asking for Referrals? The Answer May Surprise You

Hinge Marketing

It seems that many professionals are unsure of the answer to this question. There are issues of trust and ethics to consider. It Doesn’t Work That Well. Other Tactics Work Better. More than 80 percent of firms receive referrals from people they have not worked with in the past. Is Asking for Referrals Right for You? So how do you get more referrals?

A Crystal Clear Explanation of How Social Media Influences SEO

Hubspot

This promotional video from Google walks you through how Google Plus Your World works if you'd like to hear it from the horse's mouth. He explained, " Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. That's not inboundy at all and really questionable, ethically. Is there overlap?

Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014

Sales Prospecting Perspectives

Every sales professional wants to learn how to build customer trust , the cornerstone to a healthy working relationship. Linda Richardson, featured on Salesforce, shows what she''s learned about customer trust over the years and shares an excerpt from her book, Changing the Sales Conversation. Megan highlights a few main points about her thoughts on this question.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. There are multitudes of question-and-answer or informational sites online with backlinks that could prove viable.” 10 Ethical Ways to Buy Links by Kaiserthesage. ” It occasionally even works for annual “best of” roundups as well.

Three reasons B2B marketers should care about sustainability

The B2B Research Blog

This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity.  We employ 380,000 people worldwide, of whom 43,000 work in the UK and Ireland. Sustainability is a fundamental part of their lives whether consciously or not; they may be doing things at home to reduce energy consumption; they make considered decisions about what to buy in the supermarket and they may be asked searching questions about sustainability by their children. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no. 

13 Undeniable Reasons to Start a Business Blog

Writtent

Those questions will be answered and more, with these thirteen reasons why you need a business blog. 1. and infographics, but do what works for you. 2. Your blog builds trust with your customer base. Customers don’t purchase products from companies and businesses they don’t trust. Are you one of them? Is it a time issue? It’s simple. Really. Seriously.

The monetization of Chris Brogan

grow - Practical Marketing Solutions

But the glow around this beloved blogger has been muted in recent months over perceived ethical lapses. The article was clearly marked by Chris as a paid post but the ethics of “renting out” authenticity and the idea of corporations manipulating trusted voices on the social web touched a nerve. And why should they have to work to figure it out? Nobody even comes close.

20 Things Every Graduating Marketing Student Needs to Know

Hubspot

Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. Otherwise, you're wasting a whole lot of time making decisions without proof that they work and/or benefit your business in some way. And if you fail to meet those expectations, the trust an employer has in you will fade away instantly. Great!

Every Little Thing You Do is Branding

B2B Marketing Unplugged

But when she asked if he worked for the company, she was not prepared for the lengthy dissertation on the incompetence of the management, the short-sightedness of the owners, the questionable ethics of the sales teams and the unacceptably slow coffee machine in the lunch room. Your branding agencies will happily take money to remind you that brands are the sum of values, trust and experience, I would argue that you are probably screwing up the third one, which is good news since that’s the one that is easiest to fix. sticker on the back. how would you behave?

Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies

Hubspot

It seems like a simple enough question. Growth is an outcome of hundreds or thousands of working parts. By tapping into the processes and inner workings of these organizations and the individuals that power them, Volpe uncovers valuable takeaways for businesses both big and small. How can we take what we have and make it grow? There is no checklist or formula. Key Takeaways.

How to be a friendly ghost (blogger, that is)

grow - Practical Marketing Solutions

simply must work in Bugs Bunny soon. For me, it's not so much a question of whether people should do it or not do it. Words are used to build trust and destroy, persuade and influence, communicate feelings and beliefs, divide and conqueror, sell and pitch, love and hate. You are trusted or distrusted by your words. Tags: best practices ethics blogging