B2B Memes

JULY 4, 2012

As Ingram writes, you may not like what Journatic does, but you had better accept and acknowledge it: At the end of the day, centralized and partly-automated production of that sort of generic content is likely a reality for newspapers — or even fully-automated production, from services like Narrative Science , which generates sports stories, business (..)

Paper 100

Paper Automation Design Media 100

B2B Memes

DECEMBER 7, 2011

Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” It’s also to keep editorial out of the business side.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 30, 2011

And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” Your friends never want to talk about sports. So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what?

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JUNE 24, 2011

To be a productive writer, you need a tolerance for innocent slip-ups. As Jarvis says in a comment on Filloux’s post, “publish first and correct later has *always* been the rule, except now we can publish earlier and correct sooner.”. Should you care as much as I do about typos? I don’t recommend it.

Class 100

Class Press Opinions Paper 100

B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In Social Media and Ethics: An Interview with B2B Editor Maureen Alley. I needed to tweet, retweet and reply with determination and personality.”.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

The world has changed and seeing people clinging defiantly to journalistic structures that were products of the print process—the inverted pyramid news story, and the 1000 word plus feature—as the only methods of journalistic expression is a melancholy call-back to King Canute.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

SEPTEMBER 30, 2011

Nor in a digital world do they need publishers’ hulking print production and distribution apparatuses any longer. It creates, he writes, “all sorts of new productivity and new opportunities.” In the era of search-based inbound marketing , advertisers no longer really need third parties and their lists of subscribers.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100