Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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SmartBrief - Marketing

MAY 31, 2023

To build ethical AI solutions, the tech sector needs a wider range of perspectives and diversity of thought, particularly to gain awareness of all the potential forces contributing to the (often unwarranted) success of the elite. The issue of ethical AI will not go away on its own.

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Salesforce Marketing Cloud

NOVEMBER 16, 2021

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room. Paula Goldman, SVP and chief ethical and humane use officer, Salesforce.

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Marketing Insider Group

JANUARY 8, 2024

While integrating ChatGPT, it’s crucial to address its challenges in understanding, data currency, originality, style consistency, and ethical considerations. A staggering 67% of marketing executives using AI believe it significantly enhances their content creation process, emphasizing the need for well-crafted prompts.

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Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

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Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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ANNUITAS

NOVEMBER 18, 2020

Understanding who is involved in that decision-making process is the first part of the process. The post Ethics in B2B Digital Personalization – Is it Possible? Although B2B buyers are human beings just like B2C or consumer buyers, marketing in a B2B world is far more complex. Who are the true decision-makers?

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Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Conduct an SEO audit.

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Contently

MARCH 1, 2022

Last month Google processed its five-billionth takedown request from copyright holders. ” The post Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content) appeared first on Contently. Facebook recently released a list of its top 20 most-viewed posts.

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Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. NAR Code of Ethics. million members.

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The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

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Marketing Insider Group

APRIL 8, 2024

The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. Their scale and complexity make it hard to completely understand their decision-making process. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.”

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Contently

JANUARY 3, 2023

It is creating new content at a rapid pace, not just consuming and processing existing content. It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

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Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Business email address Subscribe Processing. We’re here to help. Get MarTech!

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Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

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sagefrog

MARCH 13, 2024

A website privacy policy informs individuals about how their data is collected, processed, and secured, meeting legal requirements in various jurisdictions. Transparency & Clarity Clarity and transparency are both essential to a sound and ethical B2B privacy policy.

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Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. Content ethics. Communicating how your company thinks about AI ethics may not be top of mind. Business email address Subscribe Processing. showing 120 generative AI tools.

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Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? What are the Ethical Considerations and Potential Risks of Using AI in B2B Industrial Marketing?

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Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Marketing Insider Group

JULY 20, 2023

Ethical concerns highlight the need for responsible use and regulation of AI-generated content. Image Source: GetGenie AI Ethics Issues As mentioned previously, it was originally thought that AI could replace a number of jobs in tons of different fields. AI cannot fully replace human creativity and intervention in content creation.

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Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process.

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Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s Business email address Subscribe Processing. It’s going to keep learning in a pattern, in a loop.

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Martech

DECEMBER 27, 2023

How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. The ethics of AI-powered marketing technology by Megan Michuda. The rise of AI in marketing technology brings ethical questions to the forefront. Business email address Subscribe Processing. Here’s how. Get MarTech!

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illumin

MARCH 14, 2024

The company is still in the process of rolling out Charlie to the marketing organization, but the platform is already being used by hundreds of people in Pfizer’s central marketing team and thousands of employees across the company’s various brands. “ As a result, we can expect more regulatory compliance implications.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Does your team have machine learning (ML) and natural language processing (NLP) experience? As you start planning your own AI apps, think about building trust and ethics guardrails.

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Martech

NOVEMBER 29, 2023

GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores personal data linked to European Union (EU) residents. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

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Vision Edge Marketing

FEBRUARY 27, 2024

However, confirmation bias may infiltrate this process as researchers gravitate towards sources that align with their hypotheses, inadvertently creating an echo chamber of supporting evidence. For example, adding AI to healthcare processes may unintentionally have undesired effects.

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Hubspot

MAY 2, 2018

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. eleanorina (@_eleanorina).

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. It could stipulate that companies must disclose whether or not they use voice AI for any of their processes.

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ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Natural Language Processing (NLP).

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Modern B2B

MARCH 28, 2024

AI algorithms are adept at processing vast volumes of data with remarkable speed and accuracy. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

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LiveRamp

APRIL 4, 2019

They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success.

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Martech

JANUARY 29, 2024

and saw this output: “A significant number of Gen Z members are actively advocating for sustainable and ethical fashion practices. They often prefer to support brands that prioritize environmentally friendly and ethical production processes… Keep in mind that these are general trends, and individual opinions within Gen Z may vary.”

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SocialPilot

JANUARY 9, 2024

You can empower your post-creation process by trying our range of AI-powered social media post generators. Thankfully, AI can make your discovery process simpler. They use AI to identify influencers who align with your brand and resonate with your audience, making the whole process much smoother. Mistakes can happen.

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Martech

MARCH 14, 2024

Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. For example, a B2B SaaS company leveraging AI for personalized marketing should outline how customer data is encrypted, stored and processed and how they ensure compliance with data privacy laws.

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Marketing Insider Group

SEPTEMBER 20, 2023

Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising. Natural Language Processing Natural language processing (NLP) is a type of AI that enables machines to understand, interpret, and generate human language.

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