Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Hubspot

FEBRUARY 8, 2019

Interpretations of the Realtor Code of Ethics may differ from state to state, so you should seek your own legal advice to ensure you follow the correct process. The Code of Ethics & Standard of Practice isn't an imaginary benchmark, but a meticulous ethical framework. What is the Code of Ethics and who does it apply to?

Ethics 96

Ethics Rules Ad brokers Customer Surveys 96

The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

Ethics 59

Ethics B2B Marketing Planning Paid Search Agency 59

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis. Learn with badges like Data Presentation in Tableau and Data Storytelling with Tableau Public. Data governance and ethics: Manage an organization’s data ethically and ensure compliance with laws and policies.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Marketing Insider Group

JULY 20, 2023

Ethical concerns highlight the need for responsible use and regulation of AI-generated content. All of these factors present limitations in the type and quality of content that AI gives us. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading.

Marketing AI 173

Marketing AI Traffic Ethics User-Generated Content 173

B2B Marketing Traction

FEBRUARY 28, 2013

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Unfortunately, at present, few managers reach this level.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? The stakes are high.

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

B2B Memes

JUNE 28, 2010

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

SocialPilot

JANUARY 9, 2024

Moreover, AI has introduced presenter videos, a fantastic way to convey information. These videos feature an AI-generated presenter who can carry your voice and facial expressions, reading out your script to create engaging and informative content. It derives its knowledge from a dataset that lags a few months behind the present date.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. PR practitioners must be vigilant in monitoring online conversations, correcting inaccuracies, and upholding ethical communication practices to build and safeguard corporate reputation effectively.

PR 62

PR Public Relations Digital Transformation Ethics 62

illumin

MARCH 14, 2024

By serving as a central nucleus for marketing activities, Charlie can streamline the process of creating digital media and emails, crafting sales presentations, and assist in researching and drafting medical articles. As a result, we can expect more regulatory compliance implications.

Advertising Agencies 90

Advertising Agencies Generation Paid Search Agency Ethics 90

Valasys

FEBRUARY 28, 2024

However, Sora’s emergence presents a different kind of hurdle; it signifies a potential technological gap that needs to be addressed through internal innovation and strategic planning. While the situation presents a significant challenge, it’s not necessarily a roadblock for China’s AI future. How can China respond?

Ethics 45

Ethics Guidelines Domain Communities 45

Modern B2B

MARCH 28, 2024

However, as with any technological advancement, the future of marketing research also presents challenges and considerations. We prioritise data privacy, security and ethical considerations in all aspects of our operations. We employ encryption methods and security measures to safeguard sensitive information from unauthorised access.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Navigate the Channel

JANUARY 25, 2024

Recommendation engines represent a global alteration in how choice can be personalized, packaged, presented, experienced and understood. Challenge #2: Bias and Fairness AI algorithms can inadvertently perpetuate biases present in the training data, leading to unfair or discriminatory recommendations.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Vision Edge Marketing

FEBRUARY 27, 2024

A study by Buolamwini and Gebru (2018) found that facial recognition systems from prominent tech companies exhibited gender classification bias, with significantly higher error rates for darker-skinned and female faces, reflecting the biases present in the training datasets.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

SalesGrape

SEPTEMBER 26, 2023

Compliance and Ethical Considerations : The pharmaceutical industry is highly regulated. Data-driven insights can help telemarketers ensure compliance with regulations and ethical guidelines, reducing the risk of legal issues.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Increased use for content creation There are ethical uses for voice cloning apps. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Webbiquity

DECEMBER 20, 2022

Not only is this a moral and ethical obligation for modern businesses, it’s also an important step towards inclusivity and equal opportunity. Ask your interviewees, speakers, and presenters to produce snippets and previews, tell people what you’ll talk about at the event, and let them know why they should book their seat right away.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Trade Press Services Newsletter

AUGUST 3, 2023

AI-generated content also presents “facts” without providing supporting sources. Legal and ethical concerns cannot be overlooked. Because algorithms work by analyzing pre-existing content already available on the internet, the models can produce inaccurate or outdated content.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Content Standard

APRIL 16, 2024

Ethical Considerations: There are ethical concerns surrounding the use of AI for content creation, including the potential for reinforcing biases and spreading misinformation. Marketers must be mindful of these implications and ensure that AI-generated content adheres to their brands’ ethical standards and values.

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Marketing Insider Group

AUGUST 2, 2021

The way that you present your brand to the public can determine the success of your marketing. Your brand identity should clearly communicate your company’s vision, mission, ethics, and goals to the right audiences. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times.

Brand Identity 350

Brand Identity Branding Multi-Channel Ethics 350

Sprout Social

FEBRUARY 29, 2024

By utilizing AI tools, sales teams can create compelling visuals, presentation slides and text that directly address customers’ needs and aspirations, significantly increasing the chances of closing deals. Ethical AI frameworks set clear guidelines and principles for AI development and deployment.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Martech

MARCH 14, 2023

Dig deeper: Three things ChatGPT needs which only you can provide Top ChatGPT considerations for marketers Separate from data-related challenges and the possibility of “hallucinations” and wrong answers, CMOs must recognize numerous ethical and brand-related risks when planning for generative AI’s responsible use.

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Contify

AUGUST 25, 2020

Combining the best analysis tools from Contify with Fletcher/CSI’s proven ethical primary data collection creates a true information advantage. The real game-changer is an information advantage, and that comes from getting information the competition can’t get. To register for this upcoming webinar, please click here.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

sagefrog

FEBRUARY 7, 2024

Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. Trust is a currency, and brands that prioritize ethical data collection will resonate more with their audience. Then, once they’re in the market, you’ll be front of mind.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

FEBRUARY 21, 2024

Name The Risks ChatGPT presents a litany of opportunities and improvements for your team members, but we should ignore or shrug off the real risks associated with the use of AI tools. AI Bias AI tools, including ChatGPT, can inadvertently reflect and amplify biases present in their training data, raising ethical concerns.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

AUGUST 30, 2023

Hallucinations: Because the nature of LLMs is to come up with the next word in a sequence, when you give it a task (such as “Look up the company’s most recent investor relations presentation and analyze the trends.”), you’re really asking for what sounds like a correct response. Results: Preferred Tools: Midjourney, Leonardo.ai

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. This is due to both the surge in new content creation and the various combinations of messaging and images that could be presented to a consumer.

Marketing AI 110

Marketing AI Allocation Generation Planning 110

Martech

MARCH 14, 2024

Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. That’s why audiences still crave the connection found in face-to-face interactions: in-person events provide that authenticity and immediacy — you can’t fake being truly present.

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Valasys

AUGUST 30, 2023

Similarly, the present AI Renaissance mirrors these historical shifts. While AI is creating new job roles in AI development, data analysis, and AI ethics , it’s also automating routine tasks. With great technological advancement comes ethical responsibility.

Ethics 52

Ethics Resource Management Terms and Conditions Domain 52

Marketing Insider Group

SEPTEMBER 20, 2023

Plus, with every innovation in AI, ethical considerations become more paramount. In short: AI presents an exciting frontier for marketers. For example: AI can provide an array of design options, but the decision on which design captures the spirit of the brand and campaign still relies on the human marketing team.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Salesforce Marketing Cloud

JANUARY 27, 2022

Keep your data ethical and protected from bias. This specifically relates to ethical AI. AI-powered systems can perpetuate bias by amplifying discrimination present in historical datasets.Take, for example, financial service firms migrating from rules-based systems to algorithm-based, automated decision-making in loan approvals.

Ethics 98

Ethics Rules Training Automation 98

Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. The research revealed the need to focus on three big trends: The ethical consumer, who cares about the company’s impact on society. A good strategy is up to you.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Biznology

FEBRUARY 7, 2022

Digital & Social Media, Cyber-security, Data, Big Tech & the Metaverse = Boards Focusing on Tech Ethics in the Boardroom. This presents not only a cybersecurity but also a reputational risk to business for which boards should prepare. ” Digital, data and technology ethics is a crucial board issue.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Velocity Partners

AUGUST 16, 2023

The overall presentation of the paper itself doesn’t remotely look like a real-world whitepaper, and isn’t as clean or realistic as that of Midjourney. You first need to read and accept Adobe’s strict rules and guidelines around the ethical usage of the tool. Leonardo Settings : Best result: Verdict: Where do I start?

Design 74

Design Generation B2B Ethics 74

Only B2B

JULY 14, 2023

Must Read: The Importance of Account-Based Marketing: Past, Present, and Future AI-powered Personalization: The Next Frontier: AI-powered personalization is poised to become the next frontier in ABM. However, it is important to approach AI implementation ethically, ensuring unbiased algorithms and prioritizing data privacy and security.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62