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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. Ethics of web scraping. The ethics of web scraping have not been addressed in as much detail as the legal implications.

Ethics 272
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

Navigating complex systems and dealing with poorly trained customer service feels like an obstacle course, not a simple interaction. No wonder customers bounce between brands looking for a better deal or faster service. Dig deeper: The ethics of AI-powered marketing technology Is this the future of entertainment?

Ethics 107
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Personalization Is Powerful — Here’s How To Make It Ethical, Too

Salesforce Marketing Cloud

If you check your email right now, you’ll probably find an example of a personalization strategy. Consumers increasingly expect some level of personalization strategy when they browse. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. They’re now 50% off! Watch the video.

Ethics 98
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. But you need to create meaningful connections to retain their business.

Loyalty 255
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Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients. I’ve written dissertations on the value of “database marketing” and “personalization”.

Ethics 130
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 109