B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet. Ethics: Is Transparency All We Need?

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B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet. Ethics: Is Transparency All We Need?

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Advertisements Advertising Advertorials Ethics 100

B2B Memes

JUNE 26, 2012

But they are more the material of literary criticism than of ethical analysis. Maybe there is a portentous ethical and moral issue in repeating yourself. Related posts: Commodity Content, Demand Media, and Quality. Ethics Must Come from the Heart As Well As the Head. But they don’t tell us he’s a thief. I think not.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

APRIL 26, 2012

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Most of the discussion about her resignation has focused on who’s to blame. All of these tools are useful.

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Tools Ethics Aggregators Blogger 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Ethics and Content Marketing: Ex-BW Writers Weigh In.

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Content Marketing Ethics Content Vendors 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Tags: Content Marketing Ethics corporate journalism new media objectivity.

Ethics 100

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B2B Memes

NOVEMBER 18, 2011

When new-media thinkers talk about transparency, they’re usually thinking about ethics. The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible.

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Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. An excellent online resource is the Citizen Media Law Project’s Legal Guide. Tags: Content Marketing Ethics publishing law transparency.

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B2B Memes

DECEMBER 3, 2011

” Less dramatically, and, I hope, in an ethically unblemished context, I found myself yesterday asking a similar question: What next? I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. Will the Web Have A Past?

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. Tags: Content Marketing Ethics Social Media blogging Writing. A lot depends, of course, on the extent and nature of the ghost writing.

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B2B Memes

SEPTEMBER 29, 2011

You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. To some extent, their complaints are based on distrust of digital media.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be very, very afraid.

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B2B Memes

JUNE 30, 2010

Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency.

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B2B Memes

JULY 1, 2010

Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust.

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B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Related posts: Be Yourself.

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Twitter Personalization Ethics Social Media 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

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Content PR Social Media Ethics 100

B2B Memes

MAY 6, 2011

Everyone involved should be asking questions like why you’re covering this event and not that one, or how this story fits your mission, or what outcome or action you’re looking for, or one or more of Bob Steele’s 10 ethical questions. But increasingly in the social media era, timely publication is a critical component of great content.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. That’s never more true than when he writes about content marketing, as he did last Monday. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 4, 2012

Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them. Such sentimentality only gets in the way of achieving the full potential of new media. The Journatic screw-up was not a failure of new media, but a failure of nerve.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

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B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). The only comfort I could take was in the knowledge that few people would read the review, fewer would notice the mistake, and all would throw the paper out a few days later.

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B2B Memes

JUNE 18, 2012

Though he dislikes the term curation , he approves of the activity as it was originally practiced.

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B2B Memes

JUNE 16, 2011

Through the fragmentation of media, it’s easy for believers to find plenty of sources that confirm rather than challenge their ideas. There’s nothing new about these psychological phenomena, but as Farhad Manjoo argued in True Enough , the Internet can serve to reinforce them.

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B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Editorial Ethics, Yes; Rigidity, No. But there’s not a single link in the story. Journalists as Buzzword Killers.

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Transparency Ethics Press Guidelines 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” In the old media world, marketers didn’t do editorial, and editors didn’t do marketing. That’s a pity.

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Content Marketing Ethics Eloqua Content 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote.

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B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

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CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. B2B Blog Posts of the Week.

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B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

Commodity Content, Demand Media, and Quality. Though the outcome may please us, the process of getting there will be very messy. Related posts: Can You Have Entrepreneurial Journalism without Entrepreneurs? It’s Time to Embrace Editorial as a Profit Center.

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