Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

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Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. To create ethical email marketing… The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first on Benchmark Email.

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Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.

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Marketing Insider Group

NOVEMBER 27, 2017

The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group. If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […].

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Industrial Marketer

SEPTEMBER 21, 2021

As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables.

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Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. “The Ethical data use goes beyond legal data use. Legal hurdles can’t be the only standard for marketers, however.

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Benchmark Email

SEPTEMBER 11, 2023

Email marketing has long been a valuable channel for businesses to connect with their audiences, fostering brand loyalty and driving sales. However, as the digital landscape evolves, questions about the ethics of email content and list monetization have become increasingly important to address.

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CopyBlogger

APRIL 14, 2022

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.

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Benchmark Email

FEBRUARY 1, 2023

But… The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation.

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Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators.

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Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. These types of disreputable, dishonest, and corrupt marketing strategies are what we mean when we say a company behaved unethically. The Role of Ethics in Leadership. The Role of Ethics in Leadership.

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SmartBrief - Marketing

MAY 31, 2023

To build ethical AI solutions, the tech sector needs a wider range of perspectives and diversity of thought, particularly to gain awareness of all the potential forces contributing to the (often unwarranted) success of the elite. As marketers specializing in human-centered interaction design, we aim to create equitable user experiences.

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Salesforce Marketing Cloud

JULY 29, 2022

That’s because measuring consumer behavior is one of the most efficient and effective marketing strategies. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. Watch the video.

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Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Salesforce Marketing Cloud

NOVEMBER 16, 2021

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room. Paula Goldman, SVP and chief ethical and humane use officer, Salesforce.

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DivvyHQ

NOVEMBER 11, 2021

But as marketers, we know how crucial that data can be to creating relevant and personalized content experiences. So, we need to capture and use that data in ethical ways.

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Lake B2B

AUGUST 10, 2023

What is data ethics? When businesses collect consumer data for various business purposes including marketing, sales, operations, administration, finance, etc. Considering this fact, data ethics is the framework […] The post The ethics of collecting and using consumer data: What you need to know appeared first on Blog.

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Marketing Insider Group

JANUARY 17, 2018

The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group. I am acutely aware of its lure to big business, and at the same time, […].

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Hubspot

DECEMBER 11, 2020

Although some business people might not think a code of ethics matters in design, it does. In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. Why are ethics in design important? Ethics in Graphic Design.

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Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. As a result, ethical considerations loom large as AI is integrated further into creative processes.

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Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. The goal is to shift more people away from overconsumption and toward conscious consumerism, and the ethical fashion influencers listed below truly make a difference. Aja Barber. Danielle Alvarado.

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ANNUITAS

NOVEMBER 18, 2020

I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients. I’ve written dissertations on the value of “database marketing” and “personalization”.

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Marketing Insider Group

JUNE 19, 2018

The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.

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Heinz Marketing

MARCH 18, 2020

By Matt Heinz, President & Founder of Heinz Marketing. I’ve chosen the word “ethical” in this question intentionally because of its implied severity. This is good sales advice to build trust and credibility in all market conditions, and especially right now. Is it ethical to continue selling? Don’t sell, offer.

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Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Be inspired.

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Convince & Convert

AUGUST 19, 2015

The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. These simple tools and steps can help marketers keep things legal.

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Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. To create ethical email marketing… The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first on Benchmark Email.

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Marketing Insider Group

JANUARY 8, 2024

At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. Quick Takeaways Effective ChatGPT prompts, as used by 67% of marketing executives, significantly enhance AI’s content creation capabilities.

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Search Engine Journal

DECEMBER 19, 2019

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal.

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Sword and the Script | B2B

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. What is Ethical Marketing?

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nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical. Things change!

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Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. It also gives marketers an extra line of defense against potential copyright infringement. Is there any such thing as a free meme?

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Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. The post How to Legally and Ethically Curate Content appeared first on Scoop.it Tips to Safely and Legally Curate Content.

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Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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Search Engine Journal

SEPTEMBER 20, 2019

Here are seven essential traits of an ethical content writer. The post 7 Traits of an Ethical Content Writer via @DholakiyaPratik appeared first on Search Engine Journal.

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