B2B Memes

SEPTEMBER 4, 2012

My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 29, 2011

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. It’s what entrepreneurial journalism requires.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JULY 13, 2010

Tags: Content Marketing Writing content corporate journalism Ethics.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

NOVEMBER 29, 2011

Will new media lead to brighter or bleaker career options? Ethics and Content Marketing: Ex-BW Writers Weigh In. “We don’t mind them,” they told me. “It It makes us more real.” Interesting. Truth as a marketing strategy. What do you think of the prospects for young journalists today? Where are these folks getting jobs?

Content 100

Content PR Social Media Ethics 100

B2B Memes

JUNE 16, 2011

But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary.

Leads 100

Leads Lead Marketing Qualified Leads Process 100

B2B Memes

NOVEMBER 4, 2011

Rather than focus their lead on the story, they focus it on the attribution. In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Editorial Ethics, Yes; Rigidity, No. Journalists as Buzzword Killers.

Transparency 100

Transparency Ethics Press Guidelines 100