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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions.

Ethics 100
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Their email copy is designed in a way that you end up feeling that your opinion does matter. All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. They are trusted and have a fan-following that holds their opinion in high regard. Think of Amazon. 2 Hangout on Instagram.

eCommerce 101
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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

Do you want a library of personalized content that resonates with your users? Do you need personalized ABM campaigns? Then, seed your prompt with the exact information you want in your content, like facts and statistics, outline structures , and calls to action. Faster blog post drafts? Programmatic SEO?

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The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Content Standard

The aim of this article is to provide marketers with the information needed to make educated decisions when it comes to utilizing generative AI, outlining the benefits and drawbacks of generative AI, particularly when it comes to brand content creation. They do not cite sources or provide information about the reliability of their assertions.

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. All of this bad press complicated Johansson’s job considerably, but he pressed on. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

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Social media and journalism: how to effectively reach the public

Sprout Social

— The Associated Press (@AP) October 29, 2019. Be ethical and mindful when interacting with others. If your organization doesn’t have a code of ethics for social media, you might want to start thinking about your own. — Bloomberg Opinion (@bopinion) April 27, 2020. Don’t be afraid to get personal.

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What Can Brand Publishers Learn from the Trust Project?

Content Standard

Lehrman is also Senior Fellow on Journalism Ethics at Santa Clara University, so trust in the news is dear to her heart. It’s all about creating “news with integrity”—news that is “accurate, accountable, and ethically produced”—and helping readers to understand what that means.