B2B Memes

JUNE 28, 2010

In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 19, 2010

Is it really so difficult to honor editorial ethics and pursue business interests at the same time? My point is not to disparage editorial codes of ethics. But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s. I’m a big fan.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

JUNE 22, 2010

Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Tags: Content Marketing Ethics Social Media blogging Writing. Most people do not expect blogs to be carefully articulated legal documents or corporate position statements.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Ethics and Content Marketing: Ex-BW Writers Weigh In. For me, a journalist, this came as a jolt.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 20, 2012

In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.”

Aggregators 100

Aggregators Advertisements Advertising B2B Marketing 100

B2B Memes

NOVEMBER 4, 2011

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. Linking lets people see the full context of the information you are citing. In the new-media era of journalism, the arguably most important ethical principle is transparency.

Transparency 100

Transparency Ethics Press Guidelines 100