Three Ways to Annoy People and Produce Great Content
B2B Memes
MAY 6, 2011
Everyone involved should be asking questions like why you’re covering this event and not that one, or how this story fits your mission, or what outcome or action you’re looking for, or one or more of Bob Steele’s 10 ethical questions. If your goal is just to generate copy, you’ll never need to ask any irritating questions.
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