Remove gatekeeper question trust work
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). What Works ( Vendor Government PR Trends Spending Release ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).