Writing on the Web

JULY 16, 2015

If it is to protect client confidentiality, include the quote along with the statement, “Because of ethical standards, client names cannot be revealed.” ” Explain why you don’t have quotes from previous clients.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JUNE 23, 2011

Describe an ethical conundrum and ask readers to contribute solutions. Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Ask your audience for their top 3 tips for … (insert a common problem your customers have).

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 7, 2010

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? Here are my suggestions if you face challenges in gathering ideal testimonials from clients.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 11, 2010

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

OCTOBER 5, 2010

But that sidesteps the ethical considerations. John Fleming , responded to the question if neuromarketing is something to be feared: Fleming: I’m not sure that anyone has conclusively demonstrated that neuromarketing works, and many neuroscientists doubt it can. Regardless of whether it works or not, there’s a fear that it could.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100