Ethics Related Topics 
B2B Memes
JUNE 28, 2010
In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency.
B2B Memes
DECEMBER 10, 2010
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.
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B2B Memes
NOVEMBER 11, 2011
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. But in ethics, zero tolerance is, by its nature, unethical.
B2B Memes
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.
B2B Memes
SEPTEMBER 4, 2012
My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.
B2B Memes
SEPTEMBER 4, 2012
My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. Long before I got to his twenty-third and final point of ethics, I realized he had veered into satire. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.
B2B Memes
JULY 5, 2012
Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices. Ethics Must Come from the Heart As Well As the Head.
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