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IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Martech

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Privacy and transparency are critical values for the ad industry and for digital citizens. Why we care.

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2023: How Consultancies Can Win in an Uncertain Environment

Hinge Marketing

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Focusing on what you can control in an uncertain environment will help consulting firms like yours develop a marketing system that delivers powerful results year after year.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Echo chambers are environments where information circulates within a closed system, bouncing off walls and reinforcing existing beliefs. This lack of transparency can exacerbate confirmation bias, as users may unknowingly trust and reinforce biased outcomes.

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How to Create a Privacy Policy for Your Website

sagefrog

For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. Understanding the nuances of these regulations allows you to create a comprehensive and transparent policy. We’ve got tips to help you create an effective B2B privacy policy.

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How to Create a Healthy and Effective Goal-Driven Sales Environment, According to Sales Leaders

Hubspot

However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible. Creating a healthy, effective goal-driven sales environment is vital for long-term success and employee satisfaction. But first — what is a goal driven sales environment?

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4 Ways to Build Transparency as a Leader

Hubspot

Trust and transparency are fundamental to business success. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. Build transparency into culture. Embracing transparency requires leaders to openly share both good and bad news.

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BidsCube teams up with Pixalate to combat ad fraud by BidsCube

Martech

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. The company aims to provide every party involved with a more secure and reliable environment.