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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Brands and influencers did, however, rush to stake a claim in the new social territory. It came out of nowhere.

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Respondology extends its brand protection to Twitter

Martech

Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Brands which post publicly on these sites risk responses that can create precisely the kind of toxic environment brands seek to avoid. Why we care.

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What is Twitter Spaces? [+Why Marketers Should Care]

Hubspot

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

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The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Hate speech on social media can significantly damage brands: Study

Martech

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them.