Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. ” Another report from SWZD, B2B Buying Trends: IT Purchase Channel Preferences During the COVID-19 Crisis and Beyond , looks at the preferred buying channels for IT buyers in the current environment. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 252

Enterprise Management Work Management Purchase Marketing Management 252

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 97

Enterprise Management Consulting Work Management Marketing Management 97

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Brightedge

APRIL 3, 2024

That is why we have released some exciting new research on Perplexity AI today. Together, we evolve and win in a post-generative AI environment. It’s great to see that SGE has now been gradually rolled out into regular search results. However, did you know that BGP also tracks and monitors multiple AI-based search engines?

Research 64

Research Guidelines Communities Search Marketing 64

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. How do B2B marketers build trust in today’s digital marketing environment? . Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

SEPTEMBER 1, 2023

This functionality could save you time on keyword research, letting AI take on the heavy-duty work. It also analyzes the original context of each keyword to ensure that only those in a brand-safe and suitable environment are offered to advertisers, Reddit said. Why we care. What is Keyword Suggestions. Get MarTech! In your inbox.

Keywords 72

Keywords Research Tools Display 72

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Sprout Social

MARCH 23, 2020

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. Research shows that remote workers have increased productivity when they follow their own schedules. Trust comes first.

Broadcasting 136

Broadcasting Distribution Paid Search Agency Training 136

ANNUITAS

MARCH 21, 2023

The Journeys capability, the visual environment where non-technical users can build complex drip and nurture flows, has been updated to provide more error reporting and other quality assurance for users during the build process. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

OCTOBER 25, 2021

“UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment. Ask specific UX strategy research questions.

Marketing & Strategy 88

Marketing & Strategy Best Practices Conference User-Generated Content 88

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. The B2B Persona project from Mathew Sweezey. Why is that?

Linkedin 297

Linkedin Research Studies B2B 297

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free! Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Valasys

APRIL 11, 2024

The mission is to find the jobs that would be replaced by artificial intelligence and, based on this analysis, create action plans for retraining or improving the set of skills of workers in a constantly changing environment.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 109

Research Ideal Customer Profiles Training B2B Sales 109

SWZD

SEPTEMBER 10, 2021

In this hybrid environment, tech buyer behavior is changing and the B2B buying process is more complex. Find out how B2B marketers can thrive using hybrid marketing models.

B2B Marketing 62

B2B Marketing B2B Buy Marketing 62

Martech

MARCH 8, 2022

For example, 44% of women in the ads analyzed were shown in professional settings, but those ads saw almost 50% less ad spend than where characters in professional environments were male. The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.). more (60%).

Features 87

Features Research Ads Advertising Agencies 87

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

Organization 301

Organization B2B B2B Sales Training 301

Mereo

SEPTEMBER 9, 2021

Now in mid 2021, the disruptions continue — and selling organizations remain in this flux of fluid selling environments. Navigating these environments internally and externally can be a major point of stress and challenge for executives. The fluid selling environment puts extra pressures on executives and their teams.

Sales Cycle 41

Sales Cycle Buyer Personas Barriers B2B Sales 41

Vision Edge Marketing

MARCH 26, 2024

In the B2B environment, relationships play a key role. Research has found a relationship between emotional intelligence and loyalty. Creating a positive customer experience remains table stakes for any organization operating in a competitive environment. There are potential pitfalls when technology overshadows the human touch.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

The Lead Agency

APRIL 7, 2020

Our top marketing trends of 2020 may be a useful starting point, as well as the following helpful tips and tricks for developing your B2B marketing plan while operating in a volatile environment. It may have been a while since you last conducted keyword research. Optimise your website and social media channels for SEO.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Pam Didner

SEPTEMBER 16, 2020

Another way is to create a formal request with solid recommendations on what you plan to do after your discovery and research. Understand how different formats of content are used online or in virtual conference calls in the current environment. That’s one way to start: a bottom-up, informal approach. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

B2B Marketing Directions

SEPTEMBER 27, 2020

Sixty-five percent of the survey respondents said some customers were looking for unexpected opportunities to strengthen their position, and 58% said some customers were eager to advance their pre-pandemic plans while the environment is fluid.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Vision Edge Marketing

APRIL 9, 2024

Research by Deloitte found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer, and 64% of companies with a customer-focused CEO are more profitable than their competitors. These firms reflect the idea, “If we build it, they will come.” They are all about making the number.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Mereo

SEPTEMBER 23, 2021

Now I want to shed some light on another anomaly as the result of this fluid selling environment: buyer budgets and prolonged sales cycles. Sandler Research has found that while half of participants reported B2B purchase cycles remaining the same, more than 30% noted they were “longer” or “significantly longer.” SEEK TO SERVE.

Work Management 41

Work Management Terms and Conditions Sales Cycle Differentiation 41

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. Marketer Optimism Moderates For the past several years, The CMO Survey has asked participants about their level of optimism relating to the overall economic environment.

CMO 52

CMO Customer Surveys Research B2B 52

Aberdeen

DECEMBER 12, 2018

A high-performance environment, on the other hand, is built for scalability, processing extremely large volumes of data, running sophisticated queries on that data, and returning analyses faster in order to make optimal, data-driven decisions. Figure 1: Best-in-Class Companies Lean Toward a High-Performance Data Environment.

Marketing AI 40

Marketing AI Class Purchase Intent Intent Data 40

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. How do I gather prospect research?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

SEMrush

DECEMBER 12, 2017

There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research. Before thinking about how to write, you have to know what to write.

Research 105

Research Generation Content Planning 105

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100