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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Capability 3: Focus on Achieving Operational Excellence Process is fundamental to every organization.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Capability 3: Focus on Achieving Operational Excellence Process is fundamental to every organization.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

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Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process. How to use before-and-after stories to increase the perceived value of your offer.

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‘Bad’ digital ad spending can harm the environment

Martech

“Bad” digital ad spending is very bad for the environment. What can be done: Each ad impression travels through an “advertising life cycle,” which starts with the programmatic selection process and ends when the ad is delivered. Business email address Subscribe Processing. Get MarTech! In your inbox.

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Environment Management: Cues and Buyer’s Retreat

Ignite

Implementing environment management during the sales journey brings a variety of benefits to the seller during the process (we’ve talked much about this already here , in our previous post). Not only are effective environmental controls a great way of exposing buyers to a different way of thinking (i.e.,

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Tactical things to consider during this process, from the Sales and Marketing POV. ABM is one of those words you've heard but maybe you haven't explored fully yet. May 26, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.