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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Consider developing a crisis management plan if you haven’t already done so.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Consider developing a crisis management plan if you haven’t already done so.

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The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

In the B2B environment, relationships play a key role. Ibex reported that 86% of customers claim that a positive emotional connection with a contact center agent would make them likely to do business with you again, and 95% of purchasing decisions are made subconsciously (emotionally). Even so, tread carefully. You have questions?

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How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

One of the positive aspects of operating in physical office spaces is that they are well-suited for collaboration. Everybody is in the same space, there’s the opportunity for interpersonal rapport, and it can be the perfect environment for innovation to blossom. Collaborative Tools. So how can we replicate this in remote teams?

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Remote work: 5 steps to cultivate an environment where employees thrive

Sprout Social

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. This post Remote work: 5 steps to cultivate an environment where employees thrive originally appeared on Sprout Social.