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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.

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5 ways social media listening increases customer advocacy

Sprout Social

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Her YouTube channel and newsletter provide tips on how to use the tool. Here’s how.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Download Michael’s presentation here. Have you read the Terms link provided by Facebook, Twitter or YouTube? People are sharing photos, ideas, writings and video. All that stuff?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

Your content might have started as a whitepaper, been edited down to an easily digestible eBook, visualized into a work-of-art infographic and even been translated into a presentation for the upcoming webinar. Those ways are probably quick and to the point given our busy environment. Your personal social channels are important.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. Just keep it relevant to your industry and safe-for-work. Thanks Sarah.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.