Marketing Interactions

JULY 31, 2022

The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. Per Hank Barnes, “In this environment, a new technology adoption chasm is emerging. Marketing and selling can thrive in this inside-outside environment. Read that again.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

AUGUST 15, 2022

Therefore, if we stay at a high level focused on organizational growth, we’re trying to talk to everyone about nothing they care about personally/professionally. For Marketing leaders, it may mean breaking into a new market or geo or attracting a new type of buyer (depending on product or feature releases or market changes).

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

SEPTEMBER 30, 2018

93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. Bridge the Gap , 2018, Ytel]. Widen Connectivity Report , 2018. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory).

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58