SmartBug Media

MAY 3, 2022

Whether it is cake in the break room, a walk with your exercise buddy at lunch, or something else entirely, there are a lot of experiences that we just associate with that environment. Remote work environments can be all those things are more. The good news? Create a dedicated workspace.

Tips 86

Tips Class Acquisitions Intent 86

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Consider hiring specific social media influencers that can reach your desired target market.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 98

Media Advertising Agencies Paid Search Agency Forrester 98

KoMarketing Associates

JUNE 30, 2021

Tracking Lead Generation Media Channels. At least one of the lead generation metrics you track should be which media channels work best for you. As you know, it’s not a good idea to try to be on every social media platform. It’s not a good use of resources to try to use every lead generation tactic available.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 100

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 100

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. In the realm of plastic surgery social media marketing has proven to be a game-changer for clinics looking to expand their reach and grow their brand.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Navigate the Channel

FEBRUARY 5, 2024

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. Using social media platforms as a job recruitment tool is one option. Social media is a little bit different. Here is what you need to know about social recruiting in 2024.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. And it works especially well on social media.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Are you managing social media channels? Social Media. In the B2B world, sales see social media as the top of the funnel. Many salespeople see social media as time-consuming work that doesn’t get results in the short-term. Help sales gather intelligence on social media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. There was an even larger drop in favorability sentiment towards the media platforms themselves. There was an even larger drop in favorability sentiment towards the media platforms themselves. Methodology.

Social Media 99

Social Media Studies Media Brand Identity 99

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Tools Media 107

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 88

Media Mobile Advertising Loyalty Social Media 88

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 113

Social Media Work Management Marketing Management Media 113

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Guidelines 113

Guidelines Advertising Agencies Media Paid Search Agency 113

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. Firstly, these certifications are led by experienced social media marketing professionals.

Social Media 118

Social Media Media Analysis B2B Sales 118

Biznology

JUNE 1, 2021

The AP says she violated its social media policy , but it hasn’t said how or when or with what. Some speculate the agency buckled to pressure from conservative political groups and media, which dug up postings she had made as a student activist supporting the Palestinian cause. It doesn’t have to be a nightmare.

Social Media 118

Social Media Media Personalization Business 118

The Lead Agency

APRIL 7, 2020

Our top marketing trends of 2020 may be a useful starting point, as well as the following helpful tips and tricks for developing your B2B marketing plan while operating in a volatile environment. Optimise your website and social media channels for SEO. Brainstorm some strategies to grow your social media network or following.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Paid Search Agency 112

Martech

JUNE 30, 2022

The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. That number dropped to 50% on social platforms and 51% in a video platform environment. Social media is where consumers receive word-of-mouth recommendations from family and friends.

Social Media 92

Social Media Studies Video Marketing Word of Mouth 92

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

Social Media 106

Social Media Media Business Marketing Management 106

Digilant

FEBRUARY 6, 2024

This digital shift is crucial as media consumption habits rapidly change, demanding political advertisers to adapt and engage with voters where they spend their time: online. the reach and targeting capabilities of social media are unparalleled. With platforms like Meta hosting 127.2 million monthly active users on Instagram and 243.5

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video. Plan your video to attract attention and generate engagement The social media environment is crowded. Stand/sit up straight.

Social Media 97

Social Media Video Marketing Media Verticals 97

Navigate the Channel

APRIL 19, 2022

Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth. Using social media platforms as a job recruitment tool is one option. Paid Social Media vs. Paid Hiring Platforms. Social media is a little bit different.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 111

Social Media Media SWOT Guidelines 111

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.

Social Media 116

Social Media Work Management Media Trust Marketing 116

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

Biznology

JANUARY 8, 2021

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Here are the five social media myths I wish I could bust for the universe at large.

Social Media 138

Social Media Media Allocation Budget Programs 138

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Bannerflow

JUNE 1, 2023

According to Meta, their goal is to create a safer online environment where users can confidently express themselves and protect their identities. This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. Subscribe to our newsletter for more weekly social media updates.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Bionic

JANUARY 20, 2023

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. Want to bring your own AI into the media planning workflow? Money is moved.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Porch Group Media

MAY 12, 2020

The Pre Covid-19 Environment. Check out this video with V12 & Albrecht Auto Group and hear about how Albrecht’s marketing strategies to grow business in the pre-covid-19 environment. . Discussion with V12 & Albrecht Automotive Group. Interested in learning how V12 can help boost your dealership’s success?

Video Marketing 52

Video Marketing Email Marketing Marketing & Strategy Marketing Strategy 52

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.” And should you be as well?

Social Media 52

Social Media Allocation Emarketing Media 52

Brandpoint

OCTOBER 18, 2023

In the realm of content promotion, media placements are the key to reaching your target audience effectively. In this blog post, we’ll explore two different levels of approaches to harness the potential of media placements. Determine which media platforms your audience frequents. What are their interests and preferences?

PR 62

PR Media Word of Mouth Transparency 62

Sprout Social

FEBRUARY 5, 2024

Often in the corporate environment, in the workplace and just the world overall, we can have tunnel vision. Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities.

Social Media 108

Social Media Practices Media Best Practices 108