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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

How do B2B marketers build trust in today’s digital marketing environment? . This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Contact us through LinkedIn and Twitter to share your perspective.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. Why is that?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Understand how different formats of content are used online or in virtual conference calls in the current environment. The post How to Support Sales as a Marketer in a Changing Environment appeared first on Pam Didner | B2B Marketing & Sales. The biggest benefit of digital marketing is that everything is trackable. Media Planning.

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The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

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The Founder Interview Series #39: Stephen Moore, Culture Booster

Webbiquity

We operationalize culture so that we can transform the work environments so that they’re conducive to people bringing their best selves to work each day.”. The spillover effect is when you have a toxic work environment, that environment doesn’t just stick with you, but it actually transfers over to your home life.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?