Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page? LinkedIn Customer Reviews.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Anyword

APRIL 22, 2024

Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns. This tool provides an extensive overview of marketing campaigns, offering insights that are critical in today’s data-driven marketing environment.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. The biggest benefit of digital marketing is that everything is trackable. Media Planning.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Film them in their natural environments, e.g. their office, production floor, or workspace, to create an authentic connection between the viewer and your satisfied customers. Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Webbiquity

FEBRUARY 8, 2022

We operationalize culture so that we can transform the work environments so that they’re conducive to people bringing their best selves to work each day.”. I thought, how can I take the tools that I’ve learned in this role and apply them to an online platform to be able to impact more lives? The Launch.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

ClickZ

NOVEMBER 22, 2019

The seven chatbot platforms and tools mentioned: Reply.ai. chat tool helps ensure your customers get instant and personalized service. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. The tool easily provides summaries of messages sent and received, active users, and even a user persona.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts. So, spend some time developing your LinkedIn profile.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Webbiquity

JANUARY 16, 2024

Imagine a company launching an updated project management tool. The video could start by showing the common struggles businesses face with projects and then reveal the new tool as the hero that solves these problems. For instance, you’re promoting a new influencer marketing software tool.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. Some tools are easy to use but very limited in scope. Our focus is on making your data or your clients’ data readily available right within the Google Apps environment. The Launch. Tom: Excellent.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Terminus

OCTOBER 17, 2023

In a recent video, Daniel Englebretson, Chief Customer Officer at Khronos discussed how he leveraged an Account Based Marketing (ABM) approach and advanced tools like ChatGPT to optimize marketing campaigns on platforms like LinkedIn. <script

Account Based Marketing 29

Account Based Marketing Marketing & Strategy Marketing Strategy Optimization 29

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Top Rank Marketing

NOVEMBER 8, 2023

I’ve always loved working closely with CEOs as they scale their businesses and it’s never been more clear that to succeed in today’s environment, adding value is not just a nice to have, it’s a need to have. Morgan Lippitt has been promoted to Head of Global Product GTM, LinkedIn Ads , at LinkedIn *. Michaela Balderston W.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 120

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Go Beyond SEO

APRIL 26, 2023

LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience. As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Bluetext

SEPTEMBER 16, 2022

LinkedIn is the social platform we all associate with business, and for a good reason, it was designed for professional networking. Whether it’s your personal career or your organization’s growth, LinkedIn is made to promote success. 3 Tips to Increase Brand Awareness and Engagement on LinkedIn. 1) Build Out Your Company Page.

Linkedin 26

Linkedin B2B Thought Leadership Thought Leadership Ideal Customer Profiles 26

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. Then LinkedIn (although Stories were so absurd on LinkedIn that the company is shutting it down by the end of this month ). People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). The Easy Way to Ease into AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Valasys

FEBRUARY 20, 2023

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. Considering the increasing importance of social media apps, the list below consists of tools that can be used to check a business’s social media performance.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Navigate the Channel

DECEMBER 19, 2023

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. 3 – Leveraging the Power of Social Media Social media is no longer just a platform for connecting with friends; it has become a powerful tool for B2B marketers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Oktopost

FEBRUARY 19, 2024

In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Hinge Marketing

AUGUST 26, 2020

They have started adapting to the extreme shift toward remote work and are developing a stronger understanding of digital communication tools and strategies. When you provide your employees powerful and easy-to-use digital tools, you equip them to succeed. . Your website is undoubtedly your most important digital communication tool.

Tools 66

Tools Class Trade Show Deliverability 66