Digital B2B Marketing

AUGUST 30, 2011

It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. Every team member must reflect these values in their interactions. Your woozle was once created in a relatively controlled environment of advertising, marketing and sales.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JUNE 29, 2011

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. Principle #4 – Determine interactivity “metrics that matter” to improve evaluation of branding efforts.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 26, 2013

This should include a series of follow up communications to that first interaction with a range of content topics, stages and formats, allowing you to collect both implicit and explicit information about likely buying stage and content preferences. Until now, nurture content hasn’t actually been mapped to the buyers’ journey.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. Google Glasses have the potential to make the billboards of Minority Report a reality, even in the most crowded environments (and even without a physical billboard of any sort).

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

MARCH 1, 2011

Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. Is it in a transactional environment, where someone isn’t likely to click, and you need to bring additional functionality directly into the creative?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

JULY 19, 2011

The platform was an improvement on the Tweetchat model and the hosts were able to lightly brand the chat environment and provide additional information. Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Is a Trend Forming?

Automation 100

Automation Conversion Forrester Marketing Automation Services 100