KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. We hope you agree. Salesforce’s State of Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Pam Didner

SEPTEMBER 16, 2020

That’s one way to start: a bottom-up, informal approach. Present it to your management and sales, seek their support and get approval and funding before you start. When building online event platforms, event marketing managers need to make sure attendee information is captured in both marketing automation and CRM.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. With so much information out there, the best ideas can get lost in the shuffle.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. It’s already a far less cluttered environment that enables you to capture audience attention more easily. Personalization. Create Audience Segments.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Biznology

DECEMBER 6, 2021

The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment, don’t you think? The format can be quite informal and personal, like video chat. Presenters don’t need to command the screen. Ease of production.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. However, social media also presents many risks. Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. Personal Account Guidelines. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

Webbiquity

JANUARY 18, 2024

To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

SEPTEMBER 7, 2023

Vulnerability in Marketing The concept of “vulnerability” often comes up in the context of personal life. Vulnerability should be present from the get-go. Truly inclusive environments also give marketers the confidence to be creative, take chances, and offer unique perspectives. The result is a stronger, more effective team.

Lead Ranking 256

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 256

Buzz Marketing for Technology

JUNE 27, 2008

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. Contents |. Author index |.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Zoominfo

JULY 25, 2022

Here, we present the three dominant remote work models, their benefits, and how they compare. The typical pre-COVID office environment contained many distractions that could prevent long periods of focused work. are all expenses that add up over time and can impact the quality of life in a fully onsite work environment.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Adaptability to changing environments.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Launch Marketing

JULY 25, 2018

Being a successful, compelling presenter is not something that comes naturally for most, but that doesn’t mean it has to hold you back from growing your presentation potential. From preparation to performance, we’ve got you covered on the best tips and tricks to help you create a presentation that stands above the rest.

Tips 54

Tips Rules Practices Design 54

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Use the information from your research findings to provide direction for event content and to frame topics for speaking sessions. Join event sessions.

Tips 315

Tips FAQ Work Management Paid Search Agency 315

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. There are only two ways for companies to break through in an environment that is unprecedented in its competitiveness and cacophony. What if you decided to inform, rather than promote?

Marketing & Strategy 150

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 150

Marketing Insider Group

MARCH 6, 2020

You may have different parties you need to inform including attendees, sponsors, and the media. You should coordinate your communications so that everybody receives the information at the same time. Here are some details that you need to communicate: Information on how to get freight shipped back. Timing Your Communications.

Planning 298

Planning Conference Transparency Paid Search Agency 298

Marketing Insider Group

JULY 20, 2023

Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. ” Another issue is that chatbots are great at generating information, but the responses they give are often too robotic, creating the need for human intervention and editing.

Marketing AI 173

Marketing AI Traffic Ethics User-Generated Content 173

Salesforce Marketing Cloud

JANUARY 17, 2024

See why the future of insurance is AI Learn how AI can drive efficiency and personalization in insurance. Today’s customer experience, with its numerous touchpoints and channels, can present several challenges for individuals like Natalie as they start to explore their options and evaluate potential solutions. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their work desktop PC to search for more information about a product on Google. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Valasys

APRIL 4, 2024

From Catalogs to Smart Recommendations: Personalization Takes Center Stage Usually, B2B procurement depends on static catalogs which lack thorough product description and presents non adjustable product lines. AI presents a perfect way out of this problem by doing all data entering, filtering and invigoration.

Marketing AI 40

Marketing AI B2B Trends Customer Satisfaction 40

Marketing Insider Group

APRIL 26, 2021

Use data to create a more personalized and memorable buyer’s journey for every lead and customer. The environment we live in is still highly volatile. Quieter work environments. You can create personalized journeys based on your data to better target new consumers and build brand loyalty. Less stress. Higher inclusivity.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Hubspot

MARCH 4, 2024

Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024. Let’s dive in.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Having had some interesting “conversations” with AI bots in customer experience (CFX) scenarios recently, I personally cannot wait!

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. ” Industry experts have been well aware of the digital-first environment for years now. ” Source: Mark Bornstein.

Top of Funnel 98

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 98

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Lead Forensics

MARCH 21, 2024

Consider incorporating personalized shout-outs or small rewards to make each win feel special and valued. By honing their communication skills and refining their pitch, your sales team can deliver compelling presentations and engage prospects effectively at every stage of the sales cycle.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Circle Studio

AUGUST 28, 2020

And personal interactions have always been at the core of these events and programs until a new normal evolved. Suddenly a computer screen became everyone’s office environment for all meetings, all presentations, all interactions. So what does it take to navigate this new hybrid environment that now defines our everyday?

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

Optinmonster

OCTOBER 17, 2023

You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Ethnographic research provides more in-depth and nuanced information than, say, questionnaires or interviews. But it doesn’t give you the why behind this behavior.

Research 99

Research Case Studies Case Study Skype 99

Martech

OCTOBER 26, 2021

. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. Brands need to deliver personalized experiences based on the data their audience consents to share.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Privacy Paid Search Agency 139

Martech

SEPTEMBER 7, 2022

Their latest product offering, Microsoft Mesh , promises to combine Microsoft Teams, the enterprise-preferred communications and collaboration platform, with immersive capabilities like attending meetings as your avatar and easily collaborating in a metaverse-like environment. 3 of the best use cases for the B2B metaverse.

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. This research will help you narrow down your list of potential vendors.

Enterprise Management 112

Enterprise Management Marketing Management RFI RFP 112

Heinz Marketing

JULY 8, 2022

Onboarding has traditionally been a blend of Informal and Formal Training. While informal training comes from hearing and seeing the work getting done. But in this new environment, Informal Training can be almost impossible to plan and even harder to qualify. 1) Sample Work. “Virtual Work Rooms.”

Tactics 103

Tactics Peer-to-peer Training Sample 103

SalesIntel

FEBRUARY 26, 2024

They’re empowered with self-sourced information that ultimately makes them well-informed buyers. This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. This is a fantastic step forward for B2B consumers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52