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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

.” Let’s explore the basic components of the Measure, Test, Measure framework (MTMF) Uncertainty is The Only Constant in a Dynamic Environment Traditionally, strategies were seen as static blueprints, but today’s pace of change and the unpredictable nature of our environment underscore the need for a more responsive and adaptive approach.

Training 242
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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Get MarTech!

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. In moving forward, Amy and her team have also created initiatives that will help teams excel in a post-pandemic environment. How can you continue to enable your sellers when they are all remote?

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For example, Caterpillar’s adoption of digital tools enabled the company to respond swiftly to market changes and customer needs. Caterpillar Inc.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

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