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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

.” Let’s explore the basic components of the Measure, Test, Measure framework (MTMF) Uncertainty is The Only Constant in a Dynamic Environment Traditionally, strategies were seen as static blueprints, but today’s pace of change and the unpredictable nature of our environment underscore the need for a more responsive and adaptive approach.

Training 242
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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Platforms like the one in this example illustrate how organizations can gain additional insights into customer preferences and behaviors. In the B2B environment, relationships play a key role. You have questions?

B2B 242
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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Tools like live chat and instant messaging built rapport between staff and buyers and help fill remote work’s communication void. Creating a Productive Work Environment.

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. Despite the distance, their strategies resulted in record sales for the organization during these tumultuous times. How can you continue to enable your sellers when they are all remote?

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The iterative approach helped improve the quality of their products and services. Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive. And that is the focus of this episode of What’s Your Edge?

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Help everyone in your organization develop resilience.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.