Remove environment guerilla
article thumbnail

Future of Field Marketing Recap

6sense

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory). What will come back?

article thumbnail

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Save the World

Buzz Marketing for Technology

What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. well, as teachers, painters, presenters etc.)

article thumbnail

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. It describes human intellectual activity, and the reasons we partake of it.

article thumbnail

How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <

article thumbnail

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The presentation has been quite popular – especially the part about the donut. Let’s call it “personal reality”.