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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Most marketers understand that links to websites count as “votes” on the web.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

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Top Educational Resources for Content & SEO Team Alignment

Conductor

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy. Keyword Research. Are you prepared for what’s to come?

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The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. The scores of 0.328 and 0.307 are both very strong correlation scores in an environment as complex as organic search.

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Virtual Reality 2016: Top 100 Influencers and Brands

Onalytica B2B

Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. There will be suits that enable you to feel the environment with haptic technology. Consultant.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Why is this important? Internal Links.

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How Can I Learn SEO on My Own?

seo.co

To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. Google preferentially ranks sites with good technical optimization. There’s a lot to learn about SEO.

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