Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing
Buzz Marketing for Technology
AUGUST 5, 2014
Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. How does Real-Time Marketing work in a B2B environment? This set the stage nicely for Greg and Adam to discuss their companies success in RTM.
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