Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. In-person events, long a staple of marketers, are not an option currently.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. No, we don’t just mean dynamic tags).

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. This shift towards self-directed buying represents a significant departure from the traditional B2B buyers’ journey, presenting both opportunities and obstacles for GTM teams. No, we don’t just mean dynamic tags).

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Martech

DECEMBER 23, 2021

“But it comes with several new challenges around consumer expectations, the capabilities of your current technologies, and the limitations of the processes built for a more permissive marketing environment.”. More from the MarTech Conference >> Demand for personalization, but with security.

Practices 110

Practices Brand Identity Branding Privacy 110

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This could be through direct advice, personalized learning tasks, or job shadowing.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. Building and maintaining relationships in a virtual and digital landscape can be extremely difficult and challenging, as it lacks the personal touch and face-to-face interactions that are crucial for building trust and rapport.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. Digital is dominating marketing spend in this cross-channel environment. Digital products — personal and professional offerings that fuel digital experiences — should be the center of marketing efforts.

Analytics 102

Analytics Allocation Product Work Management 102

Biznology

APRIL 1, 2022

” The New York Times: A Two-Year, 50-Million-Person Experiment in Changing How We Work. ” Gartner Insights: Creating Organizational Culture In a Hybrid World. “If you want to be an authentic person, embrace reality. . “Fewer than one in four U.S. “The office was never one size fits all.

Gartner 104

Gartner Organic Leads Training Opinions 104

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Biznology

FEBRUARY 7, 2022

That trend will continue in 2022 as people strive for more meaningful work and the desire to continue to work outside of the traditional office environment to achieve better work-life balance, physical safety from COVID, and emotional safety at work (especially for women and people of color). This exodus will continue to be a top concern.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Salesforce Marketing Cloud

JUNE 21, 2022

In fact, a 2021 Gartner survey showed nearly half of the 10,000 respondents across the U.S., These days, it’s becoming the norm, especially as people’s work and personal lives have become more intertwined. Today’s work-from-anywhere environment has shown people are more productive because they have more autonomy.

Work Management 98

Work Management Product Gartner Deliverability 98

Zoominfo

FEBRUARY 10, 2022

A Gartner survey conducted in early January 2022 found that: 44% of companies delayed or changed reopening plans 27% of executives said that they would push back reopening plans or close locations they had reopened. HR teams also conducted employee roundtables and surveys to get a read on employees’ views about returning to work in person. “It’s

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Vision Edge Marketing

APRIL 19, 2018

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

chiefmartech

JANUARY 10, 2022

These are the areas I personally plan to pay close attention to in the year ahead. Gartner has captured the essence of malleable infrastructure with their concept of The Composable Enterprise. Automation is really at the heart of Big Ops, and it’s about more than efficiency.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

B2B Marketing Directions

JUNE 25, 2023

Earlier research by Gartner produced a similar finding. In Gartner's "Marketing Data and Analytics Survey 2020," respondents reported that analytics influenced only 54% (average) of marketing decisions. Instincts are innate biologically determined behaviors that are present in all members of a given species.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Marketing Interactions

JULY 31, 2022

The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. This has nothing to do with how you choose to present it or distribute it to create the experience your buyer will choose to engage with. They’ll get the information somewhere. Read that again.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Customer Experience Matrix

MARCH 12, 2017

It’s true that different departmental applications will probably need the CDP data to be presented slightly differently. Moreover, once built, such systems were slow and costly to update, so they didn’t adapt quickly to marketers’ fast-changing environment.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Mereo

SEPTEMBER 24, 2020

The COVID-19 pandemic has posed a huge challenge to the world, but it has also presented an opportunity to rework the traditional sales structure into a more efficient, virtual one. By working remotely, field sales teams are being forced to completely adapt their areas of expertise to a virtual environment. Inside Sales Teams.

Allocation 78

Allocation Sales Cycle B2B Sales Gartner 78

Martech

JUNE 12, 2023

This constantly changing ecosystem presents opportunities and challenges to our teams and organizations. The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors. However, proactively managing this debt can increase efficiency by up to 50%, according to Gartner.

Work Management 69

Work Management Planning Marketing Management Lead Scoring 69

ClearVoice

AUGUST 14, 2023

For this, “a sense of personal value is key,” says Gartner. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles. But they’re just one of several factors potential employees consider.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Heinz Marketing

MAY 29, 2023

Past present, Future on SalesPipelineRadio.com. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Like those muscles are aging and we’ve gotta practice them in comfortable environments.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

The ROI Guy

SEPTEMBER 22, 2015

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! Is your content personalized to articulate your unique value to each stakeholder?

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

The Lead Agency

FEBRUARY 8, 2023

Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025. Brand storytelling can set a business apart from its competitors by showing its personality, emotional connections, and approach to customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Heinz Marketing

MAY 29, 2023

Past present, Future on SalesPipelineRadio.com. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Like those muscles are aging and we’ve gotta practice them in comfortable environments.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Plan for a mix of pre- and post-virtual events and shorter in-person events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Heinz Marketing

MAY 29, 2023

Past present, Future on SalesPipelineRadio.com. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Like those muscles are aging and we’ve gotta practice them in comfortable environments.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Outbrain

DECEMBER 18, 2019

Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). As the consumer-driven environment becomes increasingly flexible and digital, mobile campaigns are evolving to suit a new era of purchasing. That’s probably a good idea.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Heinz Marketing

MARCH 7, 2022

Every past, present, and future episode available on salespipelineradio.com. Matt: My assumption as just a curious person, is that this behavior persists because it works. I got into an argument once somebody at a conference, talked about, was presenting about slow buyers and I said, are they really slow buyers or slow sellers?

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Valasys

AUGUST 14, 2019

A CMS supports multiple users in a collaborative environment. The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

The ROI Guy

DECEMBER 9, 2010

But are these savings and benefits for real and translate to your particular environment? Presenting to a group of IT managers in the UK, Dr Richard Berglin of Dot Net Solutions, outlined the ROI of cloud solutions, the specific areas in which savings can be made, and the flexibility benefits of a cloud solution infrastructure.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Exo B2B

SEPTEMBER 19, 2017

According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Martech

APRIL 2, 2024

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Many companies, however, don’t have these data environments synced up.

Budget Programs 99

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 99

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Advantage Microsoft, but not by much. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40