Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 SMBs and Digital Transformation: What Leaders Are Doing and Saying. They also noted that the pandemic amplified this. Why the Change?

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

chiefmartech

APRIL 10, 2021

AgileSherpas and Forrester just released their new State of Agile Marketing 2021 report, and it reveals an important milestone: for the first time, the majority (51%) of marketers surveyed reporting using agile marketing methods in their work. But I am excited to share with you some exciting news about real agile marketing adoption.

Work Management 98

Work Management Marketing Management Forrester Advertising Mediums 98

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Q: Agile marketing key is a to accelerate marketing transformation and keep up with ubiquitous change in a challenging and constantly changing environment.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Zarnaz Arlia is a global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Withers emphasizes the importance of creating “fences” or boundaries around your business opportunity, which allow your team to focus on the areas of greatest opportunity and narrow the environment in which your company operates.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

APRIL 5, 2022

Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. Forrester ). To be clear on what we mean: Diversity is the presence in an organization of a variety of people reflective of the society in which it exists and operates. Business performance.

Business 112

Business Loyalty Paid Search Agency Acquisitions 112

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A With so many devices, people shift back and forth depending on the task at hand and their current environment.

Touchpoints 97

Touchpoints Gartner Word of Mouth Loyalty 97

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

Customer Experience Matrix

JANUARY 27, 2018

Similarly, a Pega survey found that 45% of EU respondents said they would require companies to erase their data if they found it had been sold or shared with other companies. The problems with social and display channels extend beyond general mistrust to actively offensive environments. Personalize wisely. Consider brand safety.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153

Salesforce Marketing Cloud

FEBRUARY 14, 2022

A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. Cultivate an environment that allows your reps to embrace their inner artists and explore tactics that work best for them. Get personal, get vulnerable, get connected. Barrows asked. We’re turning these reps into robots.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Sana Commerce

JANUARY 5, 2023

We’re going to see the manufacturing industry trend of manufacturers striving to evolve their business operations in order to keep up with their business shifting to an online environment mid-pandemic. Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce.

Trends 98

Trends Digital Transformation Forrester Order 98

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Outreach

FEBRUARY 25, 2022

They must also implement a management process that focuses on empathy and accountability in the face of our constantly evolving socio-political environment while also fine-tuning their financial and operational skills. Hybrid work environments are now the norm and likely won’t ever go back to the way they were.

Customer Satisfaction 52

Customer Satisfaction Forrester Demographics Training 52

ANNUITAS

AUGUST 5, 2014

Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past. The sophisticated buying process that exists in today’s B2B environment is not a trend, it is now our way of life.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. A challenging environment. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

B2B Marketing Directions

MAY 30, 2021

Changes in the business environment have led many B2B companies to adopt new approaches for managing their revenue generating activities. In a 2019 study report, SiriusDecisions (now part of Forrester) defined revenue operations as, ". That was up from 15% in the 2018 survey.

Work Management 52

Work Management Marketing Management Paid Search Agency Companies 52

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

SpotMe Blog

JULY 28, 2023

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Champion Communications

NOVEMBER 2, 2021

However, if business leaders approach IT with an environmentally friendly attitude, it can yield very good results in terms of both sustainability and the environment but also continuing technological advancements in all walks of life. Logicalis’ annual CIO Survey revealed this and more about the changing responsibilities of the CIO.

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Martech Advisor

FEBRUARY 5, 2020

There’s no denying the importance of customer feedback in today’s competitive marketing environment. Last year, Forrester released its cloud-based platform for real-time feedback collection across digital and physical channels, called FeedBackNow 2.0. Don’t limit yourself to only Voice of the Customer surveys.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. ” In a very competitive B2B selling environment, Tonkin understood that reaching buyers first, using category level intent data, gave Planful a competitive edge. “It’s

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

Mereo

JANUARY 18, 2023

How can you prepare and enable your salespeople to trek out into this chilly environment and beat the B2B buyer indecision freeze? In a LinkedIn survey , 58% of B2B buyers ranked “trustworthy” as one of the most important traits a salesperson could possess. Go beyond exposing your buyer to the harms of the status quo.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Sana Commerce

JANUARY 5, 2023

Constant evolution in the manufacturing industry We’re going to see the manufacturing industry trend of manufacturers striving to evolve their business operations in order to keep up with their business shifting to an online environment mid-pandemic. But the evolution does not stop there.

Trends 52

Trends Digital Transformation Forrester Order 52

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MAY 30, 2017

They all provide important information for learning and development in today’s B2B marketing environment. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Mereo

MARCH 31, 2022

Gartner Research surveyed 750 B2B buyer stakeholders and found that customer improvement activities are equally effective at buyer retention as solution success and service. At Mereo, we call this Seek to Serve, Not to Sell , and it is a framework that works for any business, across any industry, in any selling environment.

Rules 36

Rules Terms and Conditions Work Management Marketing Management 36