Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Personalization 52

Personalization Forrester Content Social Media 52

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Vidyard

JANUARY 8, 2021

This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment. Specialization: Digital selling for B2B teams, LinkedIn and financial services.

Training 141

Training Top of Funnel Resources Work Management 141

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Zarnaz Arlia is a global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

B2B Digital Marketer

MARCH 14, 2024

The episode is a treasure trove of insights for marketers grappling with the chaotic marketing technology environment, offering strategies for clarity and effective execution. This sets the stage for a discussion on the critical gap between marketing strategy and execution in an ever-evolving landscape.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Exo B2B

OCTOBER 16, 2020

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.» LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. Measurement criteria.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech

JANUARY 14, 2022

I see a new generation of undead tools and vendors, less because they bulge with IPO cash, but rather because they’ve aged to a point where they subsist off profitable maintenance streams (usually supporting legacy systems in environments where customers cannot easily switch out) while keeping R&D to a minimum.

Enterprise Management 105

Enterprise Management Marketing Management Vendors Burn Rate 105

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 107

Enterprise Management Work Management Account Based Marketing Marketing Management 107

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. Especially in today’s WFH environment, better tools for performance evaluation and peer feedback are welcome.

Marketing Automation Services 84

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 84

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. In fact, you may be familiar with the term “smarketing” that refers to such efforts. Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. **When we say ‘SpotMe certified’, we mean that the event management company has passed the SpotMe Academy Courses.** This events agency applies these values and utilizes their global network and buying power to create memorable events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Professional development is key to giving employees the skills they need to succeed, while keeping them happy amid growing resignations and career shifts, according to a recent LinkedIn Learning report. Cultivate an environment that allows your reps to embrace their inner artists and explore tactics that work best for them.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

B2B Marketing Directions

MAY 30, 2021

Changes in the business environment have led many B2B companies to adopt new approaches for managing their revenue generating activities. However, a LinkedIn search yesterday using the term "chief revenue officer" identified over 250,000 LinkedIn members with that job title.

Work Management 52

Work Management Marketing Management Paid Search Agency Companies 52

Mereo

JANUARY 18, 2023

How can you prepare and enable your salespeople to trek out into this chilly environment and beat the B2B buyer indecision freeze? In a LinkedIn survey , 58% of B2B buyers ranked “trustworthy” as one of the most important traits a salesperson could possess. Go beyond exposing your buyer to the harms of the status quo.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

KoMarketing Associates

MAY 30, 2017

They all provide important information for learning and development in today’s B2B marketing environment. This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 74

Training Top of Funnel Resources Work Management 74

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Account-based Engagement.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Vidyard

JANUARY 8, 2021

Get the Kit Virtual Selling Training Resources Sales Gravy: Virtual Selling Skills Bootcamp This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment.

Training 65

Training Top of Funnel Resources Work Management 65

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. People can be more authentic if they have an environment of trust and stability.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.”

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

Velocity Partners

NOVEMBER 7, 2018

The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed. He saw an out-of-control content flow now out-of-sync with its environment. As someone said at the time: we’re not in Kansas anymore. Nor should we. We’re adapting.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Data Cleaning/CRM Appending

MARCH 29, 2019

However, the good news is, according to Forrester, Social selling can increase the chance of generating leads by 72%. Know your leads by leveraging the power of social media like LinkedIn. Professional social media website LinkedIn has already proven its metal for successfully generating B2B leads online for quite a while now.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

Content Marketing Institute

MAY 4, 2018

The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Today, B2B sales professionals face an environment where the relationship between them and their prospective customer has fundamentally changed. cmicontent @linkedin Click To Tweet.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Seismic

DECEMBER 9, 2021

Enablement as a profession has also exploded during this time — over the past several months, employers on LinkedIn posted, on average, 12,000-15,000 enablement roles each month! Customer-facing roles have adapted to the digital environment and are demanding “just in time” enablement .

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Exo B2B

APRIL 11, 2019

Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. How We Measure. We forget the numbers as in the rankings of Onalytica for example.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClickZ

OCTOBER 18, 2019

This pulls in their first-party data from systems like Marketing Automation and CRM environments and then connects their data with anonymous signals we pick-up from interactions with their online website or digital marketing efforts and uses our Account Graph to reconcile back to specific companies. billion by 2023.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Seismic

APRIL 2, 2019

Companies that optimize the marketing/sales relationship grow revenue 32% faster year-over-year, compared to those without such a relationship ( LinkedIn Alignment Report ). According to a study done by Forrester, 77% of decision makers claim sellers don’t understand their issues and where they can help. Outperform.

Class 45

Class Organization Forrester Paid Search Agency 45

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. The world is very different these days and it requires brands to establish themselves in new environments. Strong cross-channel integration here is key.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Business purchasers use Linkedin as their social media platform of choice. 73 percent of B2B companies report a positive ROI on video marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. Use resources like the company website, Crunchbase, Owler, and LinkedIn Sales Navigator.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Tell us all about it on LinkedIn , Facebook , or Twitter. Learn More: Boost Your Holiday Marketing Strategy With Experiential Marketing.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Think—Engage—Thrive gives marketers a toolbox to engage in today’s data-rich environment in a scalable way. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function. MKTG4903: Digital Marketing.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. By Matt Heinz , President of Heinz Marketing.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

SnapApp

JULY 10, 2018

Forrester B2B Marketing Forum. Forrester’s B2B Marketing Conference gives marketers the opportunity to network with some of the brightest minds in the industry while learning actionable ways to enhance their demand gen strategies. DemandGen Summit. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59