Who Are B2B Creators and Why Do They Matter?
Marketing Insider Group
APRIL 15, 2024
B2B creators are experts in their fields. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions.
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