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B2B Memes

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

In fact, the core message of my book is that to thrive in a new-media environment, you don’t have to be a technological wizard or one of those annoying early adopters. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook. The latest case in point is Pinterest.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. In the analog era, says Joel, writers didn’t have this problem.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. Even in the intimate environs of social media, writing remains a sometimes thrilling, sometimes frightening, and essentially lonely activity. In the analog era, says Joel, writers didn’t have this problem.

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Personal vs. Corporate: Six New-Media Principles, No. 3

B2B Memes

and] a consumption environment that encourages conversation as much as content, and the personal as much as the professional. But the reality is that social media, and the social Web in general, have created a shift from the institutional news brand to journalists’ personal brands. It’s a shift from the logo to the face.”.