Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary. Why even consider event marketing? Calian is already preparing for a similar event this fall.

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. From registration platforms to virtual event tools, there are myriad ways to enhance attendee experiences and achieve success.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Sprout Social

MARCH 23, 2020

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. It’s easy for remote workers to be neglected in meetings, social events and even to leadership. Trust comes first.

Broadcasting 138

Broadcasting Distribution Paid Search Agency Training 138

KoMarketing Associates

APRIL 1, 2020

How do B2B marketers build trust in today’s digital marketing environment? . In addition, don’t forget to showcase contributions across industry publications, conferences and events, partner websites, and through other related digital marketing platforms. Today’s team event: Love Your Block Volunteer Day.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Webbiquity

JANUARY 16, 2024

Use eye-catching visuals, a good story, and music to make it feel like a special event. So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. Imagine a company launching an updated project management tool.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Truthfully, it’s an environment I thrive in. With that being said, no event, online or in-person, is perfect.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? The way you present and promote yourself to the world along with how others perceive you all support this notion.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6%

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

JANUARY 12, 2022

The company is based in Tampa and has other offices around Florida, so their donation efforts hit close personally. B2B companies can participate in give-back programs by funding projects like this and reducing waste to help the environment. Randy Frisch, CEO of Uberflip, decided to use a swear jar at his company’s annual event.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Pam Didner

SEPTEMBER 16, 2020

Event Marketing. Present it to your management and sales, seek their support and get approval and funding before you start. Event Marketing. Prior to the pandemic, sales usually worked closely with their event team. Therefore, appropriate tactics include paid media, email marketing, and even event marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 82

Budget Programs Marketing Budget Broadcasting Conference 82

ClearVoice

APRIL 15, 2020

What is a virtual event? More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. ” Moving events online is what we’re tackling today. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Webbiquity

JUNE 20, 2023

Film them in their natural environments, e.g. their office, production floor, or workspace, to create an authentic connection between the viewer and your satisfied customers. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. The initial impression it makes can set the tone for the entire event. It's not just about being visually appealing; it's about creating an environment that invites conversation and exploration. An interactive approach also offers an opportunity for personalization.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Teams organized themselves in various rooms in the castle to collaborate on ideas and strategy, and somehow put together a presentation within 24 hours.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed. remote work is here to stay. .

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Hubspot

SEPTEMBER 10, 2020

Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Conferences.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Biznology

DECEMBER 6, 2021

The unexpected experience of a clear, concise explanation of something that matters to you is both rare and refreshing in the “new normal” online information environment, don’t you think? The format can be quite informal and personal, like video chat. It’s done with recordings, not as live events. Ease of production.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Directive Agency

FEBRUARY 17, 2023

Every trimester, we get together as a team to meet in person. These events are organized in a way that provides business value, but also a creative space for meaningful discussions. The Executives and Senior Leaders throughout the company presented at our office in Irvine, CA. The real fun began after the presentations.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. ” Industry experts have been well aware of the digital-first environment for years now. Develop immersive virtual events.

Top of Funnel 92

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 92

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Echo chambers are environments where information circulates within a closed system, bouncing off walls and reinforcing existing beliefs.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. Several in-person meetings and conferences have been canceled. Several in-person meetings and conferences have been canceled. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64