environment 
WriteSpark
MARCH 21, 2018
Use the criteria below to guide the decision within your marketing environment. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials?
WriteSpark
MARCH 21, 2018
Use the criteria below to guide the decision within your marketing environment. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? Time and workload demands.
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WriteSpark
NOVEMBER 6, 2013
These marketing environments involve the most complex and difficult content, so this is a writer who likely won't be overwhelmed by taking on a big, new writing challenge. The more deep and gnarly your technology, the more you want a writer who has some idea what you're talking about.
WriteSpark
NOVEMBER 6, 2013
These marketing environments involve the most complex and difficult content, so this is a writer who likely won''t be overwhelmed by taking on a big, new writing challenge. The more deep and gnarly your technology, the more you want a writer who has some idea what you''re talking about.
WriteSpark
OCTOBER 5, 2011
This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.
WriteSpark
OCTOBER 5, 2011
This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.
WriteSpark
MARCH 2, 2011
Use the criteria below to guide the decision within your marketing environment. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the marcom managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Time and workload demands.
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