WebMarketCentral

NOVEMBER 16, 2009

How to do a 301 redirect for a website by Revenue Robot This post, which belongs in every SEO consultant's bookmarks on technical topics, explains how to create a 301 redirect for PHP, ASP.Net, Java, ColdFusion and other environments.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

NOVEMBER 5, 2009

Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 23, 2009

In this environment, smart businesses are taking advantage of reduced spending by their competitors to maximize their PPC results and increase market share. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining. Similar results + lower costs = higher ROI.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 4, 2006

Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions." Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Now, the folks at ON24 believe they may have changed that. It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

FEBRUARY 26, 2009

Proponents state that social networking technology can help promote similar interactions in a virtual environment. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. I recently wrote that virtual events aren't necessarily the answer to replacing physical events.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

MARCH 2, 2009

But regardless of tactics chosen, do try to create an environment for interaction. Instead of page and after page of marketing copy, provides news, advice, assets and opportunities for interaction. For situations where that is not a practical option, Peter provides several other ideas.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

AUGUST 31, 2009

Email is far less costly, better for the environment, and enables the recipient to respond with the click of a mouse. How to write the “classic direct mail package” by Direct Creative Blog Direct mail has taken a severe beating from email marketing over the past several years, and why not?

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 11, 2006

Make sure you pay people fairly, give them work they like to do and create an environment for them that's with people they like and respect — co-workers and clients alike. WMC: Anything else you'd like to add? KC: KCA is nothing without its great team of extraordinary talent.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

JULY 14, 2008

The environments are completely different—in search, people are looking for relevant ads. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. At the very least, keep the two in separate campaigns.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 30, 2008

What matters in blogging: Simplicity Two-way dialog Access (provide a method for reader contact other than the comment form) Transparency Unique value Listening Recommended books: The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger (published in 2001, but amazingly prescient and still timely) Meatball Sundae by (..)

Ning 20

Ning Digg Lock-In Tagging 20

WebMarketCentral

JULY 11, 2008

Second, many of the management practices that the authors attribute to social responsibility—minimizing energy use, creating a positive work environment for employees, purchasing from local suppliers when possible—would simply be called good business by most entrepreneurs and managers.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 15, 2007

Morgan makes three key points about targeted online advertising: 1) "you have to know something about a lot of different consumers and their actions within digital media and marketing environments.

Advertising Agencies 20

Advertising Agencies Privacy Paid Search Agency Ideal Customer Profiles 20