Marketing Interactions

JULY 31, 2022

Per Hank Barnes, “In this environment, a new technology adoption chasm is emerging. Marketing and selling can thrive in this inside-outside environment. Even more interesting is the finding that 67% of people involved in technology buying decisions are not in IT. Read that again.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

AUGUST 15, 2022

Taking a change enablement approach may just be the answer we need to the question of how to gain agreement around objectives to move deals forward in this constantly changing buying environment.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

OCTOBER 5, 2022

The current market environment is helping companies re-evaluate what’s important if they want to achieve sustained growth. By combining the success story with a “how-to” you help your customers eliminate risk and uncertainty by making it simple to move forward. Elevated Customer Retention Programs Improve Customer Experience.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

SEPTEMBER 30, 2018

As marketers work toward helping their companies to become a more trusted and credible resource in an environment where buyers have control, it’s easy for vigilance to slip and shift back and forth from inside-out to outside-in with their messaging. Being relevant is a new habit that must be developed and committed to.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58