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Meta advertising trends and priorities for 2024

illumin

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. Follow @illuminHQ

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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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Programmatic advertising trends to watch in 2024

illumin

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.

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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script | B2B

eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. eMarketer says it’s because social media is getting younger. Consider the following: 1.

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Retail marketing trends you need to know in fall 2023

illumin

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Right now there are several retail trends to consider when building out a marketing plan.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. While Facebook is losing market share, Instagram, Snapchat, TikTok, and Twitter are gaining popularity, with Western Europe predicted to have a double-digit share of the global total for each of these platforms.

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Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

Twitter use has peaked; decline expected in coming years. Between now and 2025, Twitter is expected to lose more than 1.1 million of its United States followers, according to a report from eMarketer. Twitter is expected to see its biggest drop among those 35-44 years old. million of its United States followers.