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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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David

Ambal's Amusings

Blog Illuminating the Future Twitter brittonmanasco. B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. eMarketing for the Complex Sale. " Britton Manasco. Over to you.

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Craig

Ambal's Amusings

Blog Illuminating the Future Twitter brittonmanasco. B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. eMarketing for the Complex Sale. " Britton Manasco. Over to you.

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Lead Generation to Demand Generation

Ambal's Amusings

Blog Modern B2B Marketing Twitter InboundMarketer. Traditionally marketing departments focused on creating leads for their sales teams by gathering names at trade shows or capturing emails from “contact me” web forms. Ardath Albee’s book eMarketing Strategies for the Complex Sale. Maria Pergolino.

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Link Thought Leadership to Intelligent Client Discovery

Ambal's Amusings

Blog Illuminating the Future Twitter brittonmanasco. B2B marketers should increasingly shift money from activities such as advertising, trade shows and conventional business development into thought leadership marketing and intelligent client discovery. eMarketing for the Complex Sale. Britton Manasco. Over to you.

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Why Marketers Are Embracing Live Videos

Biznology

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing. And, that’s not all! Still, take note.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).